JAMESON RESTRUCTURES ITS PORTFOLIO OF IRISH WHISKEYS

Irish Distillers has announced a new structure for its family of Jameson Irish whiskeys, as part of a re-interpretation of the brand.

The new portfolio, comprised of The Whiskey Makers Series, Heritage Whiskeys and The Deconstructed Series, is said to showcase and celebrate the brand’s rich heritage, whilst driving interest globally in the Irish whiskey category.

Jameson's new Whisky Makers, Heritage and Deconstructed series of Irish whiskeys

The Whiskey Makers Series, sits within the refreshed family and is comprised of three whiskies that celebrate the people behind Jameson and their craft. Created collaboratively by Jameson Head Distiller, Brian Nation; Head Cooper, Ger Buckley; and Head Blender, Billy Leighton, the range gives Midleton’s craftspeople a unique opportunity to shine a light on their individual areas of expertise.

The Heritage range of whiskeys, is a new collection of super-premium Irish Whiskeys that bring to the fore over 200 years of remarkable stories and milestones from the brand’s rich history. Created to better highlight three world-renowned Irish Whiskeys – Jameson Black Barrel, Jameson Crested and Jameson Signature – each expression in the range tells a different story from Jameson’s past.

The Deconstructed Series is a range of super-premium Irish Whiskeys that explores the key flavour notes of the original Jameson Irish Whiskey. Launched in Cannes in October 2015, the expressions – Jameson Bold, Jameson Lively and Jameson Round – are named after three key taste characteristics found within the family’s core expression, amplifying each flavour trait to offer three new drinking experiences.

Commenting on the brand restructure, Daniel Lundberg, Global Brand Director for Jameson, said: “The restructure of the Jameson family is the most significant move in our brand’s recent history. This is an exceptionally exciting development that positions Jameson at the forefront of innovation and advance within the Irish Whiskey category. The family, comprised of The Whiskey Makers Series, the range of Heritage whiskeys and The Deconstructed Series is underpinned by the brand’s people and craft, heritage, taste and fearlessness; in short, the qualities for which Jameson is celebrated throughout the world. Today we finally get to unveil our new family globally and witness Irish Whiskey fans discovering new stories, flavours and experiences from Jameson.”

The Jameson Whiskey Makers and Heritage Whiskey series will be available globally from specialist retailers with RRP’s starting at €36,00. The Jameson Deconstructed series will be available through travel retail with all bottlings in the series retailing for a RRP of €36,00.

Posted by Steve Rush

JAMESON LAUNCHES THE SECOND RELEASE IN ITS BITTERS RANGE

Jameson Irish whiskey, has today announced the release of Jameson Wild Seaweed Bitters, launched to inspire mixologists around the world with an authentic taste of the Irish coastline.

Jameson Wild Seaweed Bitters (46% ABV) is a highly concentrated infusion of Jameson Irish whiskey, along with a variety of herbs including: cinchona, wormwood, ginseng, gentian and wild dillisk seaweed.

Jameson Wild Seaweed Bitters

Said to be a true celebration of Irish ingredients, Jameson Wild Seaweed Bitters showcases wild dillisk seaweed, which has been carefully hand-harvested from Long Rock, County Sligo, and dried naturally on the shores of the Wild Atlantic Way by Damian Melvin, a second-generation seaweed harvester.

Developed by Dave Quinn, Master of Whiskey Science at Midleton Distillery, Jameson Wild Seaweed Bitters, is a rich, intense and well-balanced bitters, that invokes the aromas and flavours of the rugged Irish seashore.

This is the second release in the Jameson Bitters range, which was first launched with Jameson Wild Sloe Berry Bitters in 2015, to inspire bartenders to experiment with Jameson in new and exciting ways.

Commenting on the launch, Brendan Buckley, Strategy, Insights, Innovation & Prestige Whiskeys Director in Irish Distillers said: “It’s no secret that part of Jameson’s success in the US and around the world has been down to strong brand advocacy among the world’s best bartenders, and we are committed to developing exciting new concepts that ignite the creativity of these industry leaders. Since launching our Jameson Bitters project back in 2015, the feedback from the global on-trade has been fantastic so we cannot wait to see how bartenders around the world interpret the flavour of the Irish coastline in their creations using Jameson Wild Seaweed Bitters, the first seaweed bitters in the market.”

Jameson Wild Seaweed Bitters, will be available next month from Jameson Distillery Bow St. in Dublin, the Jameson Distillery in Midleton and online via jamesonwhiskey.com RRP (tbc).

Posted by Steve Rush

JAMESON UNVEILS NEW LIMITED EDITION SERIES OF PACKAGING

Jameson has unveiled the ‘Good Workers, Great Whiskey’ limited edition carton; a new annual series of packaging innovations celebrating the rich heritage of Jameson.

The ‘Good Workers, Great Whiskey’ carton celebrates the craftspeople at the Midleton Distillery and the key elements of the Jameson production process through an eye-catching, illustrated style with the use of textured paper.

Jameson Good Workers, Great Whiskey

The depiction of the Jameson Barrel Man, which appears on every bottle of Jameson and portrays the distillery’s workers, sits alongside iconography representing Jameson’s use of locally sourced barley, triple distillation method and maturation processes, which have come together to craft Jameson’s world-renowned, smooth taste profile since 1780.

Each addition to the collection will tell a different story inspired by Jameson’s centuries old whiskey making process and the people that make it possible, “The Barrelmen”, offering a unique in-hand, storytelling experience for consumers. The series is the latest piece of innovative marketing from Jameson as it aims to appeal to adventurous spirits drinkers, who are increasingly thirsty for knowledge about the craftsmanship, heritage and provenance of premium spirits.

Commenting on the new packaging, Daniel Lundberg, Global Brand Director for Jameson Irish Whiskey, said: “Jameson represents the benchmark for quality and consistency in the Irish Whiskey category; a vision that was laid down by John Jameson and realised to this day by the hard work, dedication and passion of the generations of workers at Jameson’s Bow St and Midleton Distilleries. Innovation remains at the core of all Jameson’s award-winning marketing activity and the Good Workers, Great Whiskey limited edition carton follows suit by marrying together the stories of our distillery workers and  production techniques through a modern, contemporary design."

The Jameson ‘Good Workers, Great Whiskey’ limited edition bottling is available now worldwide from specialist retailers.

Source: Richmond Tower Communications

JAMESON LAUNCHES NEW 18 YEAR OLD CASK STRENGTH EXPRESSION

Irish Distillers, has announced the launch of a new cask strength expression, from its Jameson blended Irish whiskey brand.

Jameson Bow Street 18 Years Old Cask Strength (55.3% ABV) was produced using a blend of pot still and grain whiskeys, which were matured for 18 years in a combination of bourbon and sherry casks, before being married together in first fill ex-bourbon casks. The barrels were then left to mature for up to a further 12 months, in the Maturation House at the Jameson Distillery Bow Street.

Jameson Bow Street 18 Years Old Cask Strength

Jameson Bow Street 18 Years Old Cask Strength, is a reinterpretation of the revered Jameson 18 Year Old, and celebrates Jameson’s Dublin heritage by returning part of the production process to the brand’s original home in Smithfield for the first time since 1975.

This latest Jameson release, comes presented in a premium bottle design, which is said by the brand to truly reflect the quality and rarity of the liquid within. The bottle features 18 facets, one for each year of maturation, and the wooden presentation box celebrates the traditional pot stills used during the production process.

In addition, a unique copper coin located underneath Jameson Bow Street 18 Years Cask Strength bottles provides Jameson fans with access to an exclusive online portal where they can delve deeper into the story of the whiskey which bears the Bow Street name.

Commenting on the launch, Billy Leighton, Master Blender at Midleton Distillery, said: “I’ve long had the unique luxury of being able to taste Jameson straight from the barrel at cask strength. With this first ever global launch of a cask strength Jameson, I’m thrilled that Irish whiskey fans around the world can now experience the full intensity of our whiskey or add a few drops of water to enjoy it at their own preferred strength.”

He went onto say: “As a tribute to John Jameson’s distilling legacy in Smithfield, we’ve introduced some methods that would have been employed in days past. The final maturation period in Bow Street is our nod to the traditional “marrying” method. We’ve put our own Jameson stamp on it by using first-fill bourbon barrels, whereas the traditional approach would be to use casks multiple times. I like to think of the whiskey getting engaged in Midleton and then “married” in Dublin!”

Jameson Bow Street 18 Years Old Cask Strength, will be available from selected specialist retailers in July, for a RRP of €240.

Posted by Steve Rush

JAMESON BRAND HOME IN DUBLIN ANNOUNCED AS THE MOST VISITED WHISKEY EXPERIENCE IN THE WORLD

Irish Distillers, has today announced that Jameson Distillery Bow St in Dublin, is now the most-visited whiskey experience in the world, with visitor numbers topping more than 350,000 in the first year since it reopened in March 2017, following an €11M refurbishment.

As Jameson continues its 28th consecutive year of growth, the redeveloped brand home site places storytelling at the core of the visitor experience, bringing the 230 year history of Bow Street to life. 

Jameson Distillery Bow Street in Dublin

Over the last year Jameson Distillery Bow St, has welcomed over 350,000 visitors from over 70 countries. It’s served up 50,000 Jameson whiskey sours, hosted over 32,000 whiskey blending and cocktail masterclasses, and sold 25,000 personalised distillery edition bottles of Jameson.

Commenting on the news, Claire Tolan, Managing Director Jameson Brand Homes, said: “As is evidenced by the incredibly strong visitor figures recorded over the past year, the new-look Jameson brand home has fast become the must-visit whiskey destination in the world. In one year alone, we have welcomed visitors from over 70 countries; taught 32,000 whiskey enthusiasts how to blend whiskey and create whiskey cocktails; served over 50,000 Jameson whiskey sours; sold 25,000 personalised distillery Jameson edition bottles and facilitated four marriage proposals in John Jameson’s secret office!”

She went onto say: “Entertainment is more immersive and interactive than ever before, and audiences place more value on storytelling and the quality of the guest experience. Our redeveloped Jameson brand home draws on technology to complement the historic surroundings of the iconic distillery to deliver an unforgettable experience. Visitors are invited to touch, smell and most importantly, taste Jameson in the original Bow St. Distillery building – this has been the key to our success in our first year.  We look forward to welcoming even more visitors to Bow St. and the Jameson Distillery Midleton over the next year.“

It was also announced today, that Jameson Distillery Bow St, received a Themed Entertainment Association (TEA) award, for Outstanding Achievement in the Brand Experience category.

Posted by Steve Rush

JAMESON LAUNCHES NEW SINGLE POT STILL EXPRESSION

Irish Distillers, has announced the launch of a new expression from its Jameson Irish whiskey brand.

Jameson Single Pot Still (46% ABV) is a non-age-stated Irish whiskey, which has been produced using malted and unmalted barley, and matured in a combination of ex-Bourbon, ex-Sherry and American, European and Irish Virgin oak casks.

Jameson Single Pot Still

Jameson Single Pot Still, which was created by Master Distiller Kevin O’Gorman, is said to celebrate the traditional style of Irish whiskey after which it is named and is a throwback to an era when Irish whiskey reigned supreme.

Throughout the 19th century, the Jameson Bow Street Distillery was famed worldwide for its single pot still whiskey – from Europe to Africa and South America. However, tastes changed, and so did Jameson’s approach. The decision was made in the late 20th century to switch to a blended whiskey to make it more accessible and attractive to new audiences. Today, inspired by Jameson’s rich history, the team made the exciting decision to masterfully recreate the signature single pot still style so that everyone can enjoy a piece of Jameson history.

This latest Jameson release is said to deliver notes of cinnamon, nutmeg, rich toasted oak, sweet honeycomb, salted caramel, zesty fruit, dairy fudge, butterscotch, vanilla and pot still spices on the nose. Followed by notes of rich dark chocolate, spicy toffee, ground cinnamon, grated ginger, orange peel and seasoned oak on the palate.

Commenting on the launch, Kevin O’Gorman, said: “We are delighted with the release of Jameson Single Pot Still. It has been an honour and a joy to work on rebuilding a traditional Jameson expression with an innovative twist and bringing a new member into the Jameson family. While crafting this whiskey, the team at Midleton Distillery worked hard to find the exact balance and flavour profile for our finished product. We wanted to showcase the quintessential notes of the single pot still style by blending the familiar ex-bourbon and ex-sherry casks before bringing a new dimension with the introduction of the virgin oak casks.”

Jameson Single Pot Still, is now available online and from specialist retailers in Ireland, Northern Ireland and the UK, and from Dublin Airport and Jameson Brand Homes for a RRP of €60.00.

Posted by Steve Rush

JAMESON ANNOUNCES THE GLOBAL RELEASE OF ITS COLLABORATIVE CASKMATES BOTTLING

Jameson has announced the global launch of its Caskmates bottling, following a successful limited run in Ireland last year.

Jameson Caskmates (40% ABV) was created by the Midleton Distillery in collaboration with microbrewer, Franciscan Well Brewery in Cork, and is said to offer a new taste experience that will satisfy the appetite of whiskey enthusiasts, Jameson drinkers and craft beer fans.

Jameson announces global release of Caskmates

The Jameson Caskmates story began back in 2013, when Jameson Master Distiller, Brian Nation and Master of Whiskey Science, Dave Quinn, first met Franciscan Well Founder and Head Brewer, Shane Long, in a Cork bar.

The Jameson Masters agreed to loan some Jameson casks to the brewery to discover their influence on Irish stout and when the stout-seasoned barrels were returned to the Midleton Distillery, Dave Quinn re-filled them with Jameson Irish whiskey.

Commenting on the global release, Dave Quinn, Master of Whiskey Science at the Midleton Distillery, said: “When the stout-seasoned Jameson barrels arrived back at Midleton from Franciscan Well, curiosity got the better of us and we experimented by maturing our Jameson Irish whiskey in the casks. We found that after around six months, the perfect balance of flavour was achieved and we couldn’t be happier with the results; Jameson Caskmates retains all the smoothness of triple-distilled Jameson with added cocoa, coffee and butterscotch notes from the stout barrels. We are thrilled that the rest of the world is getting the chance to enjoy this Irish gem!”

Jameson Caskmates will be available globally later this month from specialist retailers for a RRP of €38.99.

Posted by Steve Rush

JAMESON LAUNCHES NEW 'TASTE, THAT'S WHY' ADVERTISING CAMPAIGN

Irish Distillers, has today announced the launch of its latest advertising campaign, for its Jameson whiskey brand.

The ‘Taste, That’s Why’ campaign, will launch across television, out of home, digital, display and social media platforms in the US later this month, ahead of a global rollout later in 2018.

Jameson launches new 'Taste, That's Why' advertising campaign

Two television films that reimagine true stories about Jameson and its workers have been created by TBWA Dublin under the helm of John Kane, Executive Creative Director, produced in Ireland and directed by award winning Dutch filmmaker Matthijs van Heijningen.

The first film: ‘Scully was to Blame’, charts a story of redemption for Bill Scully in late 19th Century Dublin. A character on the Bow Street distillery floor, Scully absentmindedly makes a mistake during the third distillation in the production of Jameson Irish Whiskey – wasting gallons of precious distillate.

The second film: ‘Coopers’ follows the tale of Dempsey and Flanagan, master and apprentice Coopers, at the modern-day Midleton Distillery, County Cork. Passionate about the provenance and craftsmanship of their barrels, the duo panic when their prized barrels are loaned to a local brewery – and only an experiment in maturation, which results in Jameson Caskmates, eventually appeases their concerns.

Commenting on the news, Simon Fay, International Marketing Director at Irish Distillers, said: “In this campaign we wanted to put the unique taste of the Jameson Family centre-stage of the creative, as this is the reason behind our success – and why bartenders, whiskey lovers and premium spirits drinkers alike all over the world continue to discover Jameson. It was also important for us to inject the light-hearted, humorous attitude of Jameson into the campaign in a very direct and transparent way. We feel, along with our partners at TBWA Dublin, that we have achieved the perfect balance of this.”

He went onto say: “Our ‘Taste, That’s Why’ campaign presents a fresh, engaging and emotive creative for Jameson that is set to build the profile and personality of the brand in the USA, the world’s largest Irish whiskey market, and beyond. We see further growth potential for Jameson all around the world and we are confident that ‘Taste, That’s Why’ will help us to continue the 28 years of growth that we have achieved with Jameson.”

A documentary series, ‘The Story behind the Story’, has also been produced and provides never-before-seen glimpses into the real stories, people and places behind Jameson Irish Whiskey.

The ‘Taste, That’s Why’ campaign films, are now available to watch across Jameson social media channels.

Posted by Steve Rush

JAMESON TO INSPIRE BARTENDERS WITH ITS OWN BRAND OF BITTERS

Jameson has announced the launch of its own brand of Wild Sloe Berry Bitters, which it has released to encourage bartenders and cocktail enthusiasts around the world to create, serve and enjoy new taste experiences with its world’s leading Irish whiskey.

Unveiled this week at Tales of the Cocktail 2015 in New Orleans, Jameson Wild Sloe Berry Bitters (46% ABV) has been created by the Innovation Team at the Midleton Distillery, headed up by Master of Whiskey Science, David Quinn.

Jameson - Sloe Berry Bitters

At the heart of the bitters is a sloe berry distillate created by Quinn, which has been slowly matured with Jameson Irish Whiskey and a bitters mix including wormwood, gentian and ginseng. Each bottle of Jameson Wild Sloe Berry Bitters is crafted using hand foraged sloes from the shores of Lough Corrib and Lough Mask in Ireland.

Commenting on the launch, Brendan Buckley, Global Innovation and Category Development Director at Irish Distillers, said: “Over the years, the world’s leading bartenders have used Jameson as a key building block in the creation of new cocktail styles and drinking rituals, and we are constantly working to develop exciting new concepts that ignite the creativity of leading mixologists.”

He went on to say: “We are very excited by the launch of Jameson Wild Sloe Berry Bitters as it goes to the heart of what Jameson stands for – authentic, modern Irish produce that creates a great taste experience. We look forward to introducing Jameson Bitters to bartenders around the world in the coming months and seeing the exciting array of Jameson drinks being made available through the on-trade to consumers, who are thirsty for innovation, variety and authenticity.”

Distributed exclusively to key bartenders worldwide, Jameson Bitters have been developed to inspire these professionals to create new and exciting cocktails. The bitters are set to appeal to existing Jameson advocates as well as food and drinks enthusiasts who are looking for a more interesting and rewarding taste experience.

Following its official unveiling this week at Tales of the Cocktail in New Orleans, Jameson Wild Sloe Berry Bitters will feature at many of the world’s leading bars show and cocktail festivals throughout the year, including the Moscow Bar Show and London Cocktail Week.

Source: Richmond Towers Communications

JAMESON LAUNCHES THE SECOND BATCH OF ITS 18 YEAR OLD CASK STRENGTH BOTTLING

Irish Distillers, has announced the launch of the second batch of its Jameson Bow Street 18 Years Old Cask Strength bottling.

Jameson Bow Street 18 Years Old Cask Strength – Batch 2 (55.1% ABV) was produced using a blend of pot still and grain whiskeys, which were matured for 18 years in a combination of bourbon and sherry casks, before being married together in first fill ex-bourbon casks. The barrels were then left to mature for a further 12 months, in the Maturation House at the Jameson Distillery Bow Street.

Jameson Bow St 18 Years Old Cask Strength - Batch 2

This latest launch, follows on from the first Jameson Bow Street 18 Years Old Cask Strength bottling, which launched last summer. It was are interpretation of the revered Jameson 18 Year Old, and celebrated Jameson’s Dublin heritage by returning part of the production process to the brand’s original home in Smithfield for the first time since 1975.

Jameson Bow Street 18 Years Old Cask Strength – Batch 2, comes presented in a premium bottle design, which is said by the brand to truly reflect the quality and rarity of the liquid within. The bottle features 18 facets, one for each year of maturation, and the wooden presentation box celebrates the traditional pot stills used during the production process.

Commenting on the launch, Billy Leighton, Master Blender at Midleton Distillery, said: “I’ve long had the unique luxury of being able to taste Jameson straight from the barrel at cask strength. With Jameson Bow Street 18 Years Cask Strength, I’m thrilled that Irish whiskey fans around the world can experience the full intensity of our whiskey or add a few drops of water to enjoy it at their own preferred strength.”

He went onto say: “As a tribute to the Jameson distilling legacy in Smithfield, we’ve introduced some methods that would have been employed in days past. The final maturation period in Bow Street is our nod to the traditional “marrying” method. We’ve put our own Jameson stamp on it by using first-fill bourbon barrels, whereas the traditional approach would be to use casks multiple times. I like to think of the whiskey getting engaged in Midleton and then “married” in Dublin!”

Jameson Bow Street 18 Years Old Cask Strength – Batch 2, will be available in August, from specialist retailers, for a RRP of €240.00.

Posted by Steve Rush

JAMESON LAUNCHES NEW GLOBAL TRAVEL RETAIL CAMPAIGN

Jameson Irish whiskey, has announced the launch of a new ‘Arrive Like a Local’ global travel retail campaign.

As travellers get back to exploring new places, they can now discover them like a local, thanks to a new digital library of city guides from Jameson - which provide information on places to explore, eat and drink, in 13 cities across the globe.

Jameson launches new global travel retail campaign

Building on the brand’s ethos to ‘Widen the Circle’, this latest campaign invites Jameson fans old and new to experience the world ‘like a local’, while connecting them to a global community.

The omnichannel ‘Arrive Like a Local’ campaign, will engage travellers across multiple touchpoints on their journey across digital, social, retailer integration and out of home, driving footfall to multi-faceted interactive in-store experiences hosted by key travel hubs across the world. 

The Jameson City Guides can be accessed by a QR code or directly through a dedicated web page instantly unlocking recommendations that have been curated by selected Jameson bartenders and brand ambassadors.

The campaign will be launched in partnership with Trip Advisor, the world’s largest travel site, where Jameson will sponsor 13 destinations, offering the site’s users the chance to ‘Arrive Like a Local’ the Jameson way.

Commenting on the news, Brendan Buckley, International Marketing Director at Irish Distillers, said: “At Jameson we have a long-held belief that life is better shared in moments of authentic human connection. As part of our global message to ‘Widen the Circle’, the ‘Arrive Like a Local’ campaign encourages people to look for the shared values that unite them, wherever they travel, making the world feel like a smaller, friendlier place while connecting a global community.”

Launching at over 35 airports worldwide later this month, the ‘Arrive Like a Local’ campaign will feature the Jameson Irish whiskey range, with particular focus on their GTR exclusive Jameson Triple Triple, as well as their Black Barrel bottling.

Posted by Steve Rush

JAMESON ANNOUNCES DRINKING BUDDIES COLLABORATION WITH FIVE AMERICAN CRAFT BREWERIES

Jameson Irish whiskey has today announced the next phase of its Drinking Buddies program, highlighting distinct craft beer collaborations with American breweries.

Following on from last year's successful collaboration with KelSo Beer Company of Brooklyn, Jameson is partnering with five local breweries from across the US who exemplify devotion to the spirit of their neighbourhoods and share Jameson's passion for craft & quality in the beer they produce.

Jameson Collaborates with Five Local Craft Breweries across the US
to Create Limited Edition Beers Aged in Jameson Whiskey Barrels

The breweries lined up for the next phase include: Angel City Brewery in Los Angeles, Captain Lawrence Brewing Company in New York, Deep Ellum Brewing Company in Dallas, Great Divide Brewing Company in Denver, and Hilliard's Beer in Seattle.

Jameson invited each brewery to the distillery in Ireland, and then sent them home with Jameson whiskey barrels to create a limited edition beer inspired by both their experience in Ireland, and their own unique neighbourhood.

Commenting on the news, Sona Bajaria, Director of Jameson Irish Whiskey at Pernod Ricard USA, said: "The breweries involved share Jameson's passion for craftsmanship, quality, and creativity. With the creation of these locally brewed Jameson-inspired beers, our goal is to pay homage to the spirit of each brewery's neighbourhood."

Showcased in a video series, being released over the coming weeks on www.jamesonneighborhood.com is the story of each partner brewery in the Drinking Buddies program. From visiting the Jameson distillery in Ireland, to becoming buddies with the whiskey distillers, the series sheds light on each brewer's Drinking Buddies experience.

Source: Pernod Ricard

JAMESON DISTILLERY BRAND HOME REOPENS AFTER COMPLETION OF €11M REDEVELOPMENT

Irish Distillers, has announced the official reopening of its Jameson Distillery brand home, following the completion of a €11 million redevelopment of the Bow Street site.

The new look ‘Jameson Distillery Bow Street’ which was opened today, by Minister for Public Expenditure and Reform and Dublin Central TD Paschal Donohoe, will support the Irish whiskey tourism strategy target of trebling the number of Irish whiskey tourists visiting Ireland annually, to 1.9 million by 2025.

Jameson Distillery Bow Street reopens following completion of €11m redevelopment

As Jameson continues its phenomenal growth story, with 27 years of consecutive growth, the redeveloped Jameson brand home draws on cutting-edge technology to complement the historic surroundings of this iconic distillery and deliver an unforgettable storytelling experience.

Three fully-guided tours are offered: ‘The Bow St. Experience’ tasting tour focuses on the stories of Jameson’s rich heritage and on-going innovations while ‘The Whiskey Makers’ and ‘The Whiskey Shakers’ experiences provide more in-depth whiskey and cocktail masterclasses, both including the opportunity to sample whiskey straight from a cask in the distillery’s new live maturation house.

Commenting on the reopening, Jean-Christophe Coutures, Chairman and CEO of Irish Distillers said: “As the home of Jameson, Smithfield has an incredibly important place in our history. We’ve grown up on Bow Street and welcomed over 4 million whiskey lovers through our doors since the opening of the Old Jameson Distillery brand home in 1997. With this latest investment, we place storytelling at the core of the visitor experience, drawing on state of the art technology to bring the 230-year history of Bow Street to life, with a variety of tour options to cater for everyone – from those who may be discovering Jameson Irish whiskey for the very first time, to long-standing Jameson enthusiasts who are seeking to further their understanding of this much-loved spirit. The success of Irish whiskey is a success story for Ireland and we look forward to welcoming whiskey-lovers from across the globe and sharing our story with them.”

Construction work on the redevelopment began in September and was led by BRC Imagination Arts, Dublin based firm TOTP Architects and Flynn Management & Contractors, with approximately 100 people employed as part of the project.

Posted by Steve Rush

JAMESON LAUNCHES NEW STOUT FINISHED CRESTED BOTTLING

Irish Distillers, has announced the launch of a new limited-edition Jameson Crested expression, made in collaboration with the County Cork based Eight Degrees Brewing.

Jameson Crested Finished in Black Ball Metric Stout Barrels (40% ABV) which is limited to around 10,000 bottles, is said to be a stunning evolution of Jameson Crested, with a rich stout influence married with a luscious creamy texture and lingering finish of pot still spices and malt.

Jameson Crested Finished in Black Ball Metric Stout Barrels

Jameson Crested Finished in Black Ball Metric Stout Barrels, is the next step in an exciting collaboration between Irish Distillers and Eight Degrees, who last year celebrated eight years of adventurous craft beer brewing by releasing a uniquely dark Black Ball Metric Stout finished in Jameson barrels.

Always seeking an opportunity to innovate, Jameson returned the compliment by selecting a special whiskey to mature in the Eight Degrees Brewing’s Black Ball Metric Stout soaked barrels. 

Commenting on the news, Dave McCabe from Irish Distillers, said: “We were delighted when the opportunity arose to create a truly special whiskey. When we were selecting a whiskey to mature in these barrels, Jameson Crested became the obvious choice. It’s higher pot still component and sherry cask inclusion allowed the whiskey to meet the impact of the stout head on, creating a balanced reaction.”

He went onto say: “We filled the casks in November last year and carefully monitored the whiskey’s progress. After about four months of ageing we felt it was just right. The stout influence is prevalent in the taste, complementing the whiskey beautifully. It’s a truly unique liquid, perfect when enjoyed neat, paired with a craft stout, or as part of a spiced cocktail.” 

Jameson Crested Finished in Black Ball Metric Stout Barrels, will initially be available later this month from Jameson’s website and brand home outlets, before launching at the new Dublin Airport shop in Terminal 2 from mid-October. RRP €45.00.

Posted by Steve Rush

BOTTLE YOUR OWN WHISKEY FACILITIES LAUNCH AT JAMESON VISITOR CENTRES IN DUBLIN AND CORK

Brian Nation, Master Distiller at The Midleton Distillery, has today marked the launch of new Jameson Bottle Your Own facilities at the Old Jameson Distillery, Dublin, by hand-filling a bottle of a new and rare Jameson Irish Whiskey.

The new initiative, which is also launching at the Jameson Experience Midleton in Cork, invites whiskey fans to personally fill a bottle of Jameson Select Reserve Cask Strength Black Barrel from a live bourbon cask.

Brian Nation, Master Distiller at Midleton - unveiling new Bottle Your Own facility

Visitors can personalise the label by hand with their name, the date and the whiskey’s cask number, before logging their personal details in a Bottle Your Own ledger, becoming a part of the Jameson legend.

The newest member of the Jameson family, Select Reserve Black Barrel (57% - 62% ABV) is a blend of rich, Single Pot Still Irish Whiskey and a rare small batch grain whiskey, which is triple distilled in small quantities just once per year.

The expression is available at its natural cask strength for the first time and exclusively through the Bottle Your Own facilities at the Old Jameson Distillery, Dublin, and the Jameson Experience Midleton in Cork at the cost of €100 per 70cl bottle.

Source: Richmond Towers Communications

JAMESON LAUNCHES THE SIXTH EDITION OF ITS ST PATRICK'S DAY LIMITED EDITION BOTTLING

Jameson Irish Whiskey, has today unveiled its sixth limited edition bottle ahead of its annual St. Patrick’s Day festivities. The most recent in a series of collaborations with Irish artists, this year’s bottle has been designed by Dublin-based designer and illustrator, Steve McCarthy.

McCarthy’s creative starting point came from the Jameson family motto Sine Metu – or without fear – which has been at the heart of the company since it was founded in 1780. He also took inspiration from a commonly used Irish saying that goes hand in hand with Sine Metu, ‘to chance your arm’.

Jameson St Patrick's Day Limited Edition 2017 label

Legend has it that in 1492, ‘Black James’ Butler and his men found themselves barricaded behind the door to St. Patrick’s Cathedral in Dublin. On the other side was Gearóid Fitzgerald who, tired of the constant fighting between the clans, decided it was time to make peace.

Fitzgerald ordered his men to cut a hole in the door before extending his hand through the gap as a token of friendship. Rather than cut his arm off with a sword, Butler shook it and the long standing feud came to an end, giving Dublin one of its most famous sayings ‘to chance your arm’.

McCarthy has included some of the Irish capital’s most recognisable monuments in his bold and colourful design, such as the Ha’penny Bridge and Smithfield tower, and has also peppered the label with additional details that are reflective of his own knowledge of the city and sense of humour.

Commenting on the launch, Daniel Lundberg, Jameson Global Brand Director, said: “Our limited edition Jameson bottle for 2017 keeps the spirit of John Jameson alive and celebrates a very Irish saying that dates back to the 15th century but is as relevant as ever today. As Jameson found when he established the Bow Street distillery in 1780, fearing less can help you reap rewards you never thought possible and we still proudly live by this ethos.”

He went on to say: “Steve’s design perfectly balances the rich heritage of Dublin with the modern design and Irish wit of Jameson, and we hope that Irish whiskey fans will be inspired by the bottle in their own St. Patrick’s Day celebrations.”

The sixth limited edition Jameson St. Patrick’s Day bottling, will be available later this month from specialist retailers for a RRP of €30.00.

Posted by Steve Rush

JAMESON LAUNCHES NEW TASTEHOUSE EXPERIENCE AT DUBLIN AIRPORT

Irish Distillers, has today announced the opening of its Jameson TasteHouse, at The Loop, in Terminal 2 at Dublin Airport.

After entering the ‘Top 10 Global Brands in GTR in 2019’ according to IWSR, Jameson, is now strengthening its presence in the channel by offering travellers what is described by the brand, as: "an exciting shopping experience that is set to become a must-visit destination."

Jameson TasteHouse at Dublin Airport Terminal 2

The store stands out within the retail offering in Dublin Airport’s Terminal 2, with its striking outside wall displays of Jameson Original and iconic angel wings sculpture. Bringing to life an elevated offering of retail theatre, the TasteHouse also boasts an original hand-blown stained-glass artwork created by a local Irish artist, James Earley, which visitors can discover inside the store.

The TasteHouse aims to immerse travellers into the world of Jameson, addressing evolving consumer expectations for a memorable and engaging shopping experience, in line with clean retailing practices.

The store offers a ‘wave and learn’ digital element, enabling shoppers to know more about products using touchless technology. Products showcased in this experience include the recently launched travel retail exclusive Jameson Triple Triple, as well as The Irish Whiskey Collection and brand home exclusive Jameson Crested x Eight Degrees.

Travellers will also be able to explore the wider whiskey portfolio from the Midleton Distillery, including craft and prestige brands such Midleton Very Rare and Redbreast.

Commenting on the news, Conor McQuaid, CEO and Chairman at Irish Distillers, said: “This is an incredibly exciting time for Jameson in GTR. In 2019, we entered the illustrious list of the ‘Top 10 brands’ sold in the channel, an achievement that can be credited to our portfolio innovations, including Black Barrel and Triple Triple, but above all, to soaring consumer interest and demand for Irish whiskey. We are proud to launch our TasteHouse at Dublin Airport, where travellers can be immersed in and enjoy one of the strongest brands on the spirit scene."

The Jameson TasteHouse at Dublin Airport Terminal 2, is now open and receiving visitors, Covid-19 restrictions permitting.

Posted by Steve Rush

JAMESON LAUNCHES NEW GLOBAL TRAVEL RETAIL EXCLUSIVE EXPRESSION

Irish Distillers, has announced the launch of a new Global Travel Retail expression, from its Jameson Irish whiskey brand.

Jameson Triple Triple (40% ABV) is triple distilled and has been blended using whiskeys matured in a combination of ex-bourbon, sherry and fortified wine casks from Malaga.


Jameson Triple Triple

This latest release from the brand produced at the Midleton Distillery in County Cork, is said to be a fresh take on the signature smoothness of Jameson, that has been elevated through triple cask maturation.

Commenting on the launch, Billy Leighton, Master Blender at Midleton Distillery, said: “At Jameson, we’ve known that good things come in threes ever since John Jameson set up his distillery on Bow Street in Dublin and introduced the world to triple-distilled Jameson Irish Whiskey. Jameson Triple Triple is no exception to this rule. Our single pot still and single grain Irish whiskeys have been further enhanced through triple cask maturation to create an exciting new taste experience.”

Jameson Triple Triple, will be available later this month through Global Travel Retail outlets, for a RRP of €32.00-1L.

Posted by Steve Rush

JAMESON UNVEILS ITS FIFTH ANNUAL LIMITED EDITION BOTTLING AS IT GEARS UP FOR ST. PATRICK'S DAY

Jameson, has unveiled its fifth annual limited edition bottle as it gears up for St. Patrick’s Day 2015. Designed by award-winning, Dublin-based illustrator, Steve Simpson, the bottle forms the flagship of Jameson’s much-anticipated ‘Hello Dublin’ celebrations in Dublin and around the world this March.

Simpson’s innovative design captures the soul, warmth and wit of the city where Jameson was first crafted back in 1780, with captivating imagery of landmarks such as Trinity College and Clery’s clock. The artwork also features real Dubliner phrases on a map of roads to represent the lifeblood of the city: the people and their passion for Dublin. The designer’s story – ‘Wherever I roam, it’s Dublin my heart calls home’ – is a prominent personal touch, reinforcing the high regard in which the city is held.

Jameson's Fifth Annual Limited Edition

The result is an iconic limited edition bottle with stand-out appeal that balances the confident, inclusive and contemporary personality of Jameson with its rich, Dublin heritage. The bottle will be sold in more than 30 markets, demonstrating the global popularity of Jameson with its St. Patrick’s Day campaign and its success in raising the momentum of Irish whiskey around the world.  

Commenting on this years limited edition bottling, Daniel Lundberg, Global Brand Director for Jameson, said: “Jameson is synonymous with its hometown of Dublin – both are steeped in heritage, have infectious, welcoming personalities and are leaders in contemporary craft, so this limited edition bottle is our way of paying homage to this great city. This year’s design successfully captures the synergy between Jameson and Dublin, giving consumers around the world the opportunity to enjoy an authentic St. Patrick’s Day experience wherever they are.”

The new limited edition bottling will be available from March in global travel retail for a RRP of €24.

Source: Richmond Towers Communications

JAMESON LAUNCHES ITS LATEST COLLECTABLE LIMITED EDITION BOTTLING AHEAD OF ST PATRICK'S DAY

Irish Distillers, has today announced the launch of its latest Jameson collectable limited-edition bottling, as the brand marks the start of its St Patrick’s Day celebrations.

This latest limited-edition packaging for the worlds biggest selling Irish whiskey, was designed by well-known Dublin-based designer and illustrator Hephee (Stephen Heffernan).

Jameson launches its latest collectable limited-edition bottling ahead of St Patrick's Day

Designed in Heffernan’s signature style, each icon on the label is said to chart the familiar journey of friends all over the world, as they ‘join in’ on the day the world turns Irish.

The design reflects a shared belief that while the best plans might start with a text or a call, the real magic happens as the momentum builds and friends come together to create new memories.

Working out of Jameson’s in-house studio, Heffernan’s design goes further than previous editions, with connected technology inviting Jameson fans to get creative and make their own virtual label online using Heffernan’s eye-catching template and icons.

Using a Near Field Communication (NFC) chip and Quick Response (QR) code on the neck of the bottle, Jameson fans can connect with a design experience that allows them to customize their own label through hidden icons also designed by Heffernan. Once happy with their design, they can enter it into a competition win a bespoke Jameson Bar Sign.  Participating consumers in key markets can also enter into a competition to win their own personalized limited-edition bottle.

Commenting on the news, Brendan Buckley, International Marketing Director at Irish Distillers, said: “We are hugely excited about this innovative Jameson bottle. This year we are deepening the connection with our fans with an offering that reflects the brand’s appreciation of local talent through Stephen’s artwork, and encourages digital engagement that taps into the growing popularity of customisation through the connected nature of the bottle."

This eighth addition to the Jameson collectable limited-edition bottle series, will be available later this month in selected markets; Japan, Canada, Poland, Czech Republic, New Zealand, Slovakia, Austria, Romania, Switzerland, Italy, Estonia, Hungary, Croatia, Norway, Korea, Greece, Serbia, Slovenia, Jordan, Lebanon, Malta and their brand home, Jameson Distillery Bow St. in Dublin, Ireland.

Posted by Steve Rush