The new look ‘Jameson Distillery Bow Street’ which was opened today, by Minister for Public Expenditure and Reform and Dublin Central TD Paschal Donohoe, will support the Irish whiskey tourism strategy target of trebling the number of Irish whiskey tourists visiting Ireland annually, to 1.9 million by 2025.
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| Jameson Distillery Bow Street reopens following completion of €11m redevelopment |
As Jameson continues its phenomenal growth story, with 27 years of consecutive growth, the redeveloped Jameson brand home draws on cutting-edge technology to complement the historic surroundings of this iconic distillery and deliver an unforgettable storytelling experience.
Three fully-guided tours are offered: ‘The Bow St. Experience’ tasting tour focuses on the stories of Jameson’s rich heritage and on-going innovations while ‘The Whiskey Makers’ and ‘The Whiskey Shakers’ experiences provide more in-depth whiskey and cocktail masterclasses, both including the opportunity to sample whiskey straight from a cask in the distillery’s new live maturation house.
Commenting on the reopening, Jean-Christophe Coutures, Chairman and CEO of Irish Distillers said: “As the home of Jameson, Smithfield has an incredibly important place in our history. We’ve grown up on Bow Street and welcomed over 4 million whiskey lovers through our doors since the opening of the Old Jameson Distillery brand home in 1997. With this latest investment, we place storytelling at the core of the visitor experience, drawing on state of the art technology to bring the 230-year history of Bow Street to life, with a variety of tour options to cater for everyone – from those who may be discovering Jameson Irish whiskey for the very first time, to long-standing Jameson enthusiasts who are seeking to further their understanding of this much-loved spirit. The success of Irish whiskey is a success story for Ireland and we look forward to welcoming whiskey-lovers from across the globe and sharing our story with them.”
Construction work on the redevelopment began in September and was led by BRC Imagination Arts, Dublin based firm TOTP Architects and Flynn Management & Contractors, with approximately 100 people employed as part of the project.
Posted by Steve Rush