Tuesday, June 23, 2015

JAMESON ANNOUNCES DRINKING BUDDIES COLLABORATION WITH FIVE AMERICAN CRAFT BREWERIES

Jameson Irish whiskey has today announced the next phase of its Drinking Buddies program, highlighting distinct craft beer collaborations with American breweries.

Following on from last year's successful collaboration with KelSo Beer Company of Brooklyn, Jameson is partnering with five local breweries from across the US who exemplify devotion to the spirit of their neighbourhoods and share Jameson's passion for craft & quality in the beer they produce.

Jameson Collaborates with Five Local Craft Breweries across the US
to Create Limited Edition Beers Aged in Jameson Whiskey Barrels

The breweries lined up for the next phase include: Angel City Brewery in Los Angeles, Captain Lawrence Brewing Company in New York, Deep Ellum Brewing Company in Dallas, Great Divide Brewing Company in Denver, and Hilliard's Beer in Seattle.

Jameson invited each brewery to the distillery in Ireland, and then sent them home with Jameson whiskey barrels to create a limited edition beer inspired by both their experience in Ireland, and their own unique neighbourhood.

Commenting on the news, Sona Bajaria, Director of Jameson Irish Whiskey at Pernod Ricard USA, said: "The breweries involved share Jameson's passion for craftsmanship, quality, and creativity. With the creation of these locally brewed Jameson-inspired beers, our goal is to pay homage to the spirit of each brewery's neighbourhood."

Showcased in a video series, being released over the coming weeks on www.jamesonneighborhood.com is the story of each partner brewery in the Drinking Buddies program. From visiting the Jameson distillery in Ireland, to becoming buddies with the whiskey distillers, the series sheds light on each brewer's Drinking Buddies experience.

Source: Pernod Ricard