Monday, April 09, 2018


Irish Distillers, has today announced that Jameson Distillery Bow St in Dublin, is now the most-visited whiskey experience in the world, with visitor numbers topping more than 350,000 in the first year since it reopened in March 2017, following an €11M refurbishment.

As Jameson continues its 28th consecutive year of growth, the redeveloped brand home site places storytelling at the core of the visitor experience, bringing the 230 year history of Bow Street to life. 

Jameson Distillery Bow Street in Dublin

Over the last year Jameson Distillery Bow St, has welcomed over 350,000 visitors from over 70 countries. It’s served up 50,000 Jameson whiskey sours, hosted over 32,000 whiskey blending and cocktail masterclasses, and sold 25,000 personalised distillery edition bottles of Jameson.

Commenting on the news, Claire Tolan, Managing Director Jameson Brand Homes, said: “As is evidenced by the incredibly strong visitor figures recorded over the past year, the new-look Jameson brand home has fast become the must-visit whiskey destination in the world. In one year alone, we have welcomed visitors from over 70 countries; taught 32,000 whiskey enthusiasts how to blend whiskey and create whiskey cocktails; served over 50,000 Jameson whiskey sours; sold 25,000 personalised distillery Jameson edition bottles and facilitated four marriage proposals in John Jameson’s secret office!”

She went onto say: “Entertainment is more immersive and interactive than ever before, and audiences place more value on storytelling and the quality of the guest experience. Our redeveloped Jameson brand home draws on technology to complement the historic surroundings of the iconic distillery to deliver an unforgettable experience. Visitors are invited to touch, smell and most importantly, taste Jameson in the original Bow St. Distillery building – this has been the key to our success in our first year.  We look forward to welcoming even more visitors to Bow St. and the Jameson Distillery Midleton over the next year.“

It was also announced today, that Jameson Distillery Bow St, received a Themed Entertainment Association (TEA) award, for Outstanding Achievement in the Brand Experience category.

Posted by Steve Rush