Friday, July 17, 2015


Jameson has announced the launch of its own brand of Wild Sloe Berry Bitters, which it has released to encourage bartenders and cocktail enthusiasts around the world to create, serve and enjoy new taste experiences with its world’s leading Irish whiskey.

Unveiled this week at Tales of the Cocktail 2015 in New Orleans, Jameson Wild Sloe Berry Bitters (46% ABV) has been created by the Innovation Team at the Midleton Distillery, headed up by Master of Whiskey Science, David Quinn.

Jameson - Sloe Berry Bitters

At the heart of the bitters is a sloe berry distillate created by Quinn, which has been slowly matured with Jameson Irish Whiskey and a bitters mix including wormwood, gentian and ginseng. Each bottle of Jameson Wild Sloe Berry Bitters is crafted using hand foraged sloes from the shores of Lough Corrib and Lough Mask in Ireland.

Commenting on the launch, Brendan Buckley, Global Innovation and Category Development Director at Irish Distillers, said: “Over the years, the world’s leading bartenders have used Jameson as a key building block in the creation of new cocktail styles and drinking rituals, and we are constantly working to develop exciting new concepts that ignite the creativity of leading mixologists.”

He went on to say: “We are very excited by the launch of Jameson Wild Sloe Berry Bitters as it goes to the heart of what Jameson stands for – authentic, modern Irish produce that creates a great taste experience. We look forward to introducing Jameson Bitters to bartenders around the world in the coming months and seeing the exciting array of Jameson drinks being made available through the on-trade to consumers, who are thirsty for innovation, variety and authenticity.”

Distributed exclusively to key bartenders worldwide, Jameson Bitters have been developed to inspire these professionals to create new and exciting cocktails. The bitters are set to appeal to existing Jameson advocates as well as food and drinks enthusiasts who are looking for a more interesting and rewarding taste experience.

Following its official unveiling this week at Tales of the Cocktail in New Orleans, Jameson Wild Sloe Berry Bitters will feature at many of the world’s leading bars show and cocktail festivals throughout the year, including the Moscow Bar Show and London Cocktail Week.

Source: Richmond Towers Communications