Jameson Irish whiskey, has announced the launch of a new ‘Arrive Like a
Local’ global travel retail campaign.
As travellers get back to exploring new places, they can now discover them like a local, thanks to a new digital library of city guides from
Jameson - which provide information on places to explore, eat and drink, in 13
cities across the globe.
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| Jameson launches new global travel retail campaign |
Building on the brand’s ethos to ‘Widen the Circle’, this latest campaign invites Jameson fans old and new to experience the world ‘like a local’, while connecting them to a global community.
The omnichannel ‘Arrive Like a Local’ campaign, will engage
travellers across multiple touchpoints on their journey across digital, social,
retailer integration and out of home, driving footfall to multi-faceted
interactive in-store experiences hosted by key travel hubs across the
world.
The Jameson City Guides can be accessed by a QR code or
directly through a dedicated web page instantly unlocking recommendations that
have been curated by selected Jameson bartenders and brand ambassadors.
The campaign will be launched in partnership with Trip
Advisor, the world’s largest travel site, where Jameson will sponsor 13
destinations, offering the site’s users the chance to ‘Arrive Like a Local’ the
Jameson way.
Commenting on the news, Brendan Buckley, International
Marketing Director at Irish Distillers, said: “At Jameson we have a long-held
belief that life is better shared in moments of authentic human connection. As
part of our global message to ‘Widen the Circle’, the ‘Arrive Like a Local’
campaign encourages people to look for the shared values that unite them,
wherever they travel, making the world feel like a smaller, friendlier place
while connecting a global community.”
Launching at over 35 airports worldwide later this month, the
‘Arrive Like a Local’ campaign will feature the Jameson Irish whiskey range, with particular
focus on their GTR exclusive Jameson Triple Triple, as well as their Black
Barrel bottling.
Posted by Steve Rush