Havana Club, has unveiled a refreshed and reimagined line-up
and look for its premium Icónica Rum Collection, which is said to represent the
pinnacle of the brands portfolio and symbolise the finest examples of Cuban
excellence.
The new contemporary design for its Selección de Maestros, Gran
Reserva Añejo 15 Años and Máximo Extra Añejo bottlings, is said to blend Havana
Club’s storied heritage with the highest standards of global luxury, heralding
a new chapter in the brand’s legacy.
Havana Club Icónica Collection |
For more than five decades, Havana Club has been reviving the island spirit with its continuous ageing technique, first pioneered by the late Maestro Ronero, Don Navarro, in the 1970s with the creation of Havana Club Añejo 7 Años.
The newly redesigned collection celebrates Havana Club’s
unparalleled craftsmanship, deep-rooted heritage and vibrant Cuban culture with
each bottle embodying the artistry and legacy of Havana Club’s esteemed
Maestros del Ron Cubano.
Inspired by Havana’s revered Giraldilla statute – a symbol
of the city’s grace and resilience – the new collection marries contemporary
design with timeless Cuban tradition. Just as the Giraldilla stands as a
vigilant guardian over Havana, it mirrors the role of the Maestros del Ron
Cubano as protectors of rum-making excellence.
The updated design philosophy translates across each bottle,
solidifying the collection’s status as the epitome of Cuban craftsmanship with
a unified visual identity. Each design complements the other with distinctive
elements that reflect the exquisite rums and celebrates their diverse flavour
profile and ages.
The new look Havana Club Icónica Collection, is
comprised of:
Havana Club Selección de Maestros (45% ABV) A cask strength bottling,
which bottle features elements inspired by Havana’s sunrays and interlinking
ironwork, symbolising the collaborative process where the Maestros meticulously
select only the finest barrels for bottling.
Havana Club Gran Reserva Añejo 15 Años (40% ABV) The only age-statement
product in the collection. The new bottle, featuring enveloping patterns that
evoke the softness of the rum, beautifully complements its rich mahogany
colour, highlighting its bright, full-bodied taste and the blending of rare
liquids.
Havana Club Máximo Extra Añejo (40% ABV) An annual
limited-edition release, which is enhanced by extra ageing. The rum is showcased
through the modernised design which emphasises both opulence and sustainability
by significantly reducing plastic components. The updated design also
introduces wooden stoppers in place of traditional screw caps, adding a
luxurious touch.
Commenting on the news, Asbel Morales, Havana Club’s Maestro
del Ron Cubano, said: “This transformation is a tribute to our craftsmanship,
our heritage and the vibrant Cuban culture that defines Havana Club. Each
bottle in the Icónica Collection encapsulates the mastery of Cuban rum-making,
a legacy now recognised by UNESCO as a World Intangible Heritage. As Maestros,
we are committed to preserving and passing down these traditions, offering
future generations an experience to be remembered and savoured.”
The new look Havana Club Selección de Maestros, Gran Reserva
Añejo 15 Años and Máximo Extra Añejo Icónica Collection bottles, will be
available from specialist retailers over the coming months, for the respective
RRP’s of €59.00, €209.00 and €2,500.00.
Posted by Steve Rush