Monday, February 12, 2024

BULLEIT LAUNCHES ITS FIRST SINGLE MALT WHISKEY

The Kentucky based Bulleit Frontier Whiskey, has announced the launch of its first single malt whiskey.

Bulleit American Single Malt (45% ABV) has been produced using a mash bill of 100% malted barley, and has been matured in charred new American white oak barrels.

Bulleit American Single Malt

This latest Bulleit release which is said to deliver notes of sweet vanilla, toasted oak, red fruit, pear, oaky caramel and cocoa, will join the brands other permanent bottlings, which includes its Bourbon, Rye and 10 Year Old Bourbon expressions.

Bulleit has a long-standing history of pioneering sustainability and creativity within its portfolio, reducing its carbon footprint, and investing in restoring the natural resources that go into its production and packaging. This ongoing commitment is brought to life through the design of its Bulleit American Single Malt bottle.

Staying true to its iconic, award-winning style, Bulleit American Single Malt showcases a sustainably minded evolution of Bulleit's trademark bottle with a striking and unique green hue, crafted with post-consumer recycled glass.

Bulleit's dedication to sustainability began In 2017 when it opened a state-of-the-art distillery in Shelbyville, Kentuckyy. It was designed with a focus on sustainable practices, including natural habitat protection, water conservation, and local ingredient sourcing.

After forging a partnership in 2020 with the nonprofit American Forests, Bulleit has committed to planting and restoring 2.5 million white oak trees by 2026. These trees will help replenish the natural white oak resource that is necessary for the creation of whiskey barrels, and will also help combat the effects of climate change by sequestering carbon, purifying air, and conserving water.

Commenting on the news, Jesse Damashek, Senior Vice President of Whiskies & Liqueurs at Diageo, said: "Bulleit American Single Malt brings Bulleit's restless innovation and passion for sustainability into this exciting new category that is set to make waves in the whiskey industry for years to come. With a 100% malted barley mash bill, and a striking green bottle created from post consumer recycled glass, this exceptional whiskey covers a lot of new ground for the brand. I believe we've succeeded in crafting a distinctive American Single Malt that whiskey lovers across the country will savour and enjoy."

Bulleit American Single Malt, is now available from specialist retailers in the US, for a RRP of $59.99.

 

Posted by Steve Rush