Friday, December 17, 2021


Beam Suntory, has announced that it is to donate $1 million, to organisations providing relief and recovery following the powerful tornadoes that devastated communities in western Kentucky and several other states in the US.

The donation from the company behind brands including Jim Beam, Makers Mark and Knob Creek bourbon, will be divided equally between the Team Western Kentucky Tornado Relief Fund and the American Red Cross’s disaster relief fund.

Beam Suntory donates $1m to support recovery following Kentucky tornados 

In addition, Beam Suntory is matching personal donations by US employees to relief organizations, some employees are using paid Beam Suntory Cares Days to volunteer their time to support the recovery, and the company has donated single-barrel bourbon from Maker’s Mark and Knob Creek to a charity auction organized by the Kentucky Distillers Association.

Commenting on the news, Albert Baladi, Beam Suntory CEO, said: “The quick response to this heartbreaking tragedy by first responders, relief organizations, government agencies and neighbors helping neighbors has been inspiring. While our facilities and teams were spared the worst of this catastrophe, we stand with our neighbors and offer this support on behalf of the more than 1,200 people of Beam Suntory in Kentucky.”

Beam Suntory and Suntory Holdings, have jointly supported several previous humanitarian relief efforts, including recovery from Hurricane Maria in the US Virgin Islands, earthquake relief in Mexico, and recovery measures related to the global pandemic in numerous countries.

Posted by Steve Rush