JIM BEAM LAUNCHES NEW RTD RANGE

Jim Beam, in partnership with the Boston Beer Company, has announced the launch of a new ready-to-drink range.

Jim Beam Kentucky Coolers, which are available in Strawberry Punch, Black Cherry Lemonade, Sweet Tea Lemonade and Citrus Punch flavours, come in 24oz cans and are 5% in ABV.

Jim Beam Kentucky Coolers

Said to meet the demand from RTD drinkers seeking a beverage full in flavour but with a lighter profile and smooth finish, Jim Beam and The Boston Beer Company developed these flavours suitable for anyone who enjoys the convenience of canned cocktails.

Commenting on the launch, Heather Boyd, Beam Suntory Managing Director of RTDs, North America, said: "Jim Beam has always aimed to offer consumers the perfect occasion to bring people together. We wanted to infuse this spirit into Jim Beam Kentucky Coolers. We recognize that in these moments of connection with family and friends, consumers are more frequently reaching for the convenience of canned-cocktails and RTDs but know there are gaps in the current flavour profile offerings in the category. We are proud to have created a product that directly addresses what consumers are looking for in the RTD market – a full flavoured beverage at 120 calories. With the launch of Kentucky Coolers, we are looking forward to bringing the powerful connecting force of cracking open a crisp and cool beverage with friends to all."

Jim Beam Kentucky Coolers, are now available across the US, in packs of 12 ($16.00, 6 ($9.99) and singles ($3.49).

Posted by Steve Rush

BENRIACH RELAUNCHES THE SIXTEEN IN THE US

The Benriach Distillery, has announced the US relaunch of its 16 Year Old single malt Scotch whisky.

Benriach The Sixteen (43% ABV) which relaunched in the UK last year, after originally being retired from the range in 2016, has been matured in a combination of Bourbon barrels, Sherry casks and Virgin oak casks.

Benriach The Sixteen

Relaunched with a reformulated recipe, Benriach The Sixteen, bridges the gap between their 12 and 21 Year Old core range bottlings.

The three-cask matured whisky was previously one of Benriach’s most heavily decorated single malts, winning a host of industry accolades including Best Speyside Single Malt at the World Whisky Awards in 2015.

The new relaunched Benriach The Sixteen, is said to deliver notes of baked apple, creamy hazelnut malt, ginger-spiced apricot and honey on the nose. Followed by notes of spiced stewed apple, stone fruit, nutty oak, honeyed malt and candied peel on the palate.

Commenting on the news, Rachel Barrie, Benriach, Master Blender, said: “The return of Benriach The Sixteen is a very special moment for the distillery as it is one of our most treasured expressions. Our signature Speyside style blossoms at 10 years old, finding depth and richer layers of orchard fruit character as it turns 16. Our core flavour components of fruit, malt, and oak become more concentrated, enriched with age at 16 years old, bringing layers of stone fruit, smooth creamy malt, wild honey, and nutty oak spice.”

Benriach The Sixteen, Is now available from select specialist retailers across the US, for a RRP of $115.00.

Posted by Steve Rush