Jim Beam, in partnership with the Boston Beer Company, has announced the launch of a new ready-to-drink range.
Jim Beam Kentucky Coolers, which are available in Strawberry Punch, Black Cherry Lemonade, Sweet Tea Lemonade and Citrus Punch flavours, come in 24oz cans and are 5% in ABV.
|Jim Beam Kentucky Coolers|
Said to meet the demand from RTD drinkers seeking a beverage full in flavour but with a lighter profile and smooth finish, Jim Beam and The Boston Beer Company developed these flavours suitable for anyone who enjoys the convenience of canned cocktails.
Commenting on the launch, Heather Boyd, Beam Suntory Managing Director of RTDs, North America, said: "Jim Beam has always aimed to offer consumers the perfect occasion to bring people together. We wanted to infuse this spirit into Jim Beam Kentucky Coolers. We recognize that in these moments of connection with family and friends, consumers are more frequently reaching for the convenience of canned-cocktails and RTDs but know there are gaps in the current flavour profile offerings in the category. We are proud to have created a product that directly addresses what consumers are looking for in the RTD market – a full flavoured beverage at 120 calories. With the launch of Kentucky Coolers, we are looking forward to bringing the powerful connecting force of cracking open a crisp and cool beverage with friends to all."
Jim Beam Kentucky Coolers, are now available across the US, in packs of 12 ($16.00, 6 ($9.99) and singles ($3.49).
Posted by Steve Rush