IRISH DISTILLERS UNVEILS NEW BOTTLE DESIGN FOR ITS POWERS WHISKEY RANGE

Irish Distillers, has today unveiled a new bottle design for its Powers Irish Whiskey range, which has been designed with the aim of attracting a new generation of drinker to the brand.

The new bottle design is said to have been inspired by the distinctive pot still silhouette, from the brand’s historical home at John’s Lane Distillery in Dublin.

Irish Distillers unveils new bottle design for its Powers whiskey range

Each whiskey in the Powers range, is presented with a label in a different colour to bring to life its unique story; Powers Gold Label in red, an homage to the original red Powers diamond marque; Powers Three Swallow in blue, a nod to the feathers of the graceful bird; and Powers John’s Lane Release in metallic ink, to reflect the industrial innovation that the Powers family demonstrated at the original distillery established in 1791 on John’s Lane, Dublin.

Commenting on the news, Conor McQuaid, Chairman and CEO of Irish Distillers, said: “Powers has been famous for its bold taste profile and character since the family distillery was established in 1791. We are excited to introduce this new look to the world and inspire a new generation with the unique history and personality of Powers. At Irish Distillers, we have pride in Powers as one of the world’s leading Irish whiskeys and we welcome this dynamic new chapter for the brand as we seek to continue the Irish whiskey renaissance around the world.”

Following the launch of the new-look Powers Gold Label in March 2020, the newly designed Powers Three Swallow and Powers John’s Lane bottles, will be available in Ireland from the spring, the USA from the summer, and the rest of the world later this year.

Posted by Steve Rush

CHIVAS COMPLETES ITS SECRET SPEYSIDE COLLECTION WITH TWO NEW CAPERDONICH RELEASES

Chivas Brothers, has announced the launch of two new cask strength Caperdonich expressions, which complete its Secret Speyside Collection.

Caperdonich Peated 25 Year Old (45.5% ABV) has been matured in oak hogsheads. Caperdonich Unpeated 30 Year Old (51.1% ABV) has been matured in American oak barrels.

Chivas completes its Secret Speyside Collection with two new Caperdonich releases

These latest releases are said to represent part of three peated and three unpeated contributions from Caperdonich, which distilled its final single malt before closing in 2002. The rest of the collection of 18-30 year old whiskies, consists of three rare single malts each from the Glen Keith, Longmorn and Braes of Glenlivet distilleries.

Commenting on the launch, Laura Lung, Global Marketing Manager for Malts at Pernod Ricard Global Travel Retail, said: “We are thrilled with the overwhelmingly positive response to the Secret Speyside collection and at the strong appetite from travellers to find out more about these fabled distilleries. Supported by unique tasting events and in-airport activations, the goal when launching this curated selection of whiskies was to allow Scotch Single Malt enthusiasts the opportunity to not just sample some of the rarest liquid from the Speyside region, but to also learn about what makes this abundant area of Scotland so unique.”

She concluded by saying: “Whether for personal consumption or as a special gift to family and friends, Secret Speyside offers customers a truly unique and memorable experience, and these two final additions from Caperdonich provide a fitting finale to this prestigious collection.”

Caperdonich Peated 25 Year Old and Caperdonich Unpeated 30 Year Old, will be available later this month through global travel retail outlets, for the respective RRP's of $550.00 and $990.00.

Posted by Steve Rush

SULLIVANS COVE ANNOUNCES AUCTION FOR RED CROSS AUSTRALIA BUSHFIRE APPEAL

The Sullivans Cove distillery, has announced that it’s auctioning off a limited-edition single cask bottling, in aid of the Red Cross Australia Bushfire Appeal.

Sullivans Cove American Oak Single Cask HH0351 (47.5% ABV) limited to 136 bottles, was matured for 16 years in a single American oak ex-bourbon cask.

Sullivans Cove American Oak Single Cask HH0351

Sullivans Cove American Oak Single Cask HH0351, which was the winner of World's Best Single Cask Single Malt at the World Whiskies Awards in 2018, has also broken records for Australian single malt whisky at auction.

All proceeds from the auction will go to Red Cross Australia Bushfire Appeal, to support bushfire relief efforts and provide immediate assistance to affected communities.

To make a bid on the Sullivans Cove American Oak Single Cask HH0351, email info@sullivanscove.com The auction closes at 17:00 AEDT on Tuesday January 7th.

Posted by Steve Rush