Wednesday, January 08, 2020


Irish Distillers, has today unveiled a new bottle design for its Powers Irish Whiskey range, which has been designed with the aim of attracting a new generation of drinker to the brand.

The new bottle design is said to have been inspired by the distinctive pot still silhouette, from the brand’s historical home at John’s Lane Distillery in Dublin.

Irish Distillers unveils new bottle design for its Powers whiskey range

Each whiskey in the Powers range, is presented with a label in a different colour to bring to life its unique story; Powers Gold Label in red, an homage to the original red Powers diamond marque; Powers Three Swallow in blue, a nod to the feathers of the graceful bird; and Powers John’s Lane Release in metallic ink, to reflect the industrial innovation that the Powers family demonstrated at the original distillery established in 1791 on John’s Lane, Dublin.

Commenting on the news, Conor McQuaid, Chairman and CEO of Irish Distillers, said: “Powers has been famous for its bold taste profile and character since the family distillery was established in 1791. We are excited to introduce this new look to the world and inspire a new generation with the unique history and personality of Powers. At Irish Distillers, we have pride in Powers as one of the world’s leading Irish whiskeys and we welcome this dynamic new chapter for the brand as we seek to continue the Irish whiskey renaissance around the world.”

Following the launch of the new-look Powers Gold Label in March 2020, the newly designed Powers Three Swallow and Powers John’s Lane bottles, will be available in Ireland from the spring, the USA from the summer, and the rest of the world later this year.

Posted by Steve Rush