IRISH DISTILLERS APPOINTS NEW MIDLETON MASTER DISTILLER

Irish Distillers, has today announced the appointment of Kevin O’Gorman as the new Master Distiller at Midleton Distillery.

Kevin takes over the role from Brian Nation, who has served as Master Distiller since 2013. 

Irish Distillers New Master Distiller: Kevin O'Gorman

As part of his new role, Kevin will be responsible for protecting the rich heritage of the distillery’s Irish whiskey brands, ensuring the quality of all new pot and grain distillates produced at Midleton, while supporting future innovation.

A Cork native, Kevin is a Technology graduate from The University of Limerick and holds a Diploma in Distilling from the Institute of Brewing and Distilling. He is a master craftsman having started his career in Midleton in 1998, working as a distiller under the tutelage of Master Distiller Emeritus Barry Crockett. From there he moved to Maturation where he honed his skills under then Master of Maturation Brendan Monks before assuming the role of Master of Maturation on Brendan’s retirement in 2007.

Kevin successfully continued the ongoing innovation in maturation that has made Midleton famous, while working with the team in facilitating spirit options for new brands like Method and Madness and brand extensions in the Jameson, Redbreast, Powers, Midleton Very Rare and Spot range. In his previous role, Kevin spent much of his time travelling the globe to source only the highest quality casks from world renowned cooperages, while overseeing the full maturation process across the portfolio.

Commenting on the news, Kevin O’Gorman, said: “Since starting my career in Irish Distillers in 1998, I have been lucky to learn from masters like Barry Crockett and Brendan Monks about the intricacies of the whiskey production, from grain to glass. Of course, Brian Nation and I have also worked very closely together on distillation and maturation for the past 10 years and he will be missed by all his friends at Midleton Distillery. I am excited to use my experience to drive the sector forward by producing innovative new whiskeys that will delight whiskey fans over the coming years.”

Brian Nation, is now set to take on the role of Master Distiller at a start-up distillery in the US.

Posted by Steve Rush

JAMESON LAUNCHES ITS LATEST COLLECTABLE LIMITED EDITION BOTTLING AHEAD OF ST PATRICK'S DAY

Irish Distillers, has today announced the launch of its latest Jameson collectable limited-edition bottling, as the brand marks the start of its St Patrick’s Day celebrations.

This latest limited-edition packaging for the worlds biggest selling Irish whiskey, was designed by well-known Dublin-based designer and illustrator Hephee (Stephen Heffernan).

Jameson launches its latest collectable limited-edition bottling ahead of St Patrick's Day

Designed in Heffernan’s signature style, each icon on the label is said to chart the familiar journey of friends all over the world, as they ‘join in’ on the day the world turns Irish.

The design reflects a shared belief that while the best plans might start with a text or a call, the real magic happens as the momentum builds and friends come together to create new memories.

Working out of Jameson’s in-house studio, Heffernan’s design goes further than previous editions, with connected technology inviting Jameson fans to get creative and make their own virtual label online using Heffernan’s eye-catching template and icons.

Using a Near Field Communication (NFC) chip and Quick Response (QR) code on the neck of the bottle, Jameson fans can connect with a design experience that allows them to customize their own label through hidden icons also designed by Heffernan. Once happy with their design, they can enter it into a competition win a bespoke Jameson Bar Sign.  Participating consumers in key markets can also enter into a competition to win their own personalized limited-edition bottle.

Commenting on the news, Brendan Buckley, International Marketing Director at Irish Distillers, said: “We are hugely excited about this innovative Jameson bottle. This year we are deepening the connection with our fans with an offering that reflects the brand’s appreciation of local talent through Stephen’s artwork, and encourages digital engagement that taps into the growing popularity of customisation through the connected nature of the bottle."

This eighth addition to the Jameson collectable limited-edition bottle series, will be available later this month in selected markets; Japan, Canada, Poland, Czech Republic, New Zealand, Slovakia, Austria, Romania, Switzerland, Italy, Estonia, Hungary, Croatia, Norway, Korea, Greece, Serbia, Slovenia, Jordan, Lebanon, Malta and their brand home, Jameson Distillery Bow St. in Dublin, Ireland.

Posted by Steve Rush

JAMESON LAUNCHES NEW GLOBAL TRAVEL RETAIL EXCLUSIVE EXPRESSION

Irish Distillers, has announced the launch of a new Global Travel Retail expression, from its Jameson Irish whiskey brand.

Jameson Triple Triple (40% ABV) is triple distilled and has been blended using whiskeys matured in a combination of ex-bourbon, sherry and fortified wine casks from Malaga.


Jameson Triple Triple

This latest release from the brand produced at the Midleton Distillery in County Cork, is said to be a fresh take on the signature smoothness of Jameson, that has been elevated through triple cask maturation.

Commenting on the launch, Billy Leighton, Master Blender at Midleton Distillery, said: “At Jameson, we’ve known that good things come in threes ever since John Jameson set up his distillery on Bow Street in Dublin and introduced the world to triple-distilled Jameson Irish Whiskey. Jameson Triple Triple is no exception to this rule. Our single pot still and single grain Irish whiskeys have been further enhanced through triple cask maturation to create an exciting new taste experience.”

Jameson Triple Triple, will be available later this month through Global Travel Retail outlets, for a RRP of €32.00-1L.

Posted by Steve Rush

IRISH DISTILLERS LAUNCHES ITS FIRST-EVER PODCAST SERIES

Irish Distillers, has today announced the launch of its first-ever podcast series, which takes a historical look at the highs and lows of the Irish whiskey industry.

The five-part ‘A Story of Irish Whiskey’ series, from the producer of brands including Jameson, Redbreast and Powers Irish whiskey, tells of the coming together, sharing and the conquering of markets.

Irish Distillers launches its first-ever podcast series

The series which also looks at three families who were competitors for generations, but who eventually united together to save Irish whiskey, begins by looking at how the industry nearly become extinct after 200 years, due to a crippling war, prohibition and bootleggers.

‘A Story of Irish Whiskey’ then continues by taking listeners on a journey through the never before heard tale of how Irish whiskey was brought back from the brink, beginning with that pivotal meeting of the Jameson, Powers and Murphy families in Tourin house in 1966, and detailing the highs and lows of business in the 20th and 21st centuries.

Using a mix of interviews, archive recordings and dramatic recreation, listeners are said to be welcomed into a story of community, hardship and the courage to succeed against all odds.

The podcast features commentary from a variety of guests throughout including, Kristen, Tara and Andrea Jameson, Charles C O’Reilly, descended from John Power and Master Distiller Emeritus at Irish Distillers, Barry Crockett, to name a few – all of whom offer first-hand accounts of events that shaped the landscape of Irish whiskey as we know it.

Commenting on the news, Conor McQuaid, CEO and Chairman of Irish Distillers said: “The renaissance that Irish whiskey is now enjoying is not only a testament to all those working in whiskey now, but crucially to those that have gone before us and laid the foundations for growth. In our podcast ‘A Story of Irish Whiskey’, we tell their stories and honour their contribution to the moments that have shaped the course of history for the better. We are truly honoured to be able to tell the story of Irish whiskey through our podcast series.”

Episodes of ‘A Story of Irish Whiskey’ are now available to download via Audioboom, Apple Podcasts, Google Podcasts, Spotify, Stitcher, TuneIn, Castbox, RadioPublic.

Posted by Steve Rush

 

JAMESON LAUNCHES THE SECOND BATCH OF ITS 18 YEAR OLD CASK STRENGTH BOTTLING

Irish Distillers, has announced the launch of the second batch of its Jameson Bow Street 18 Years Old Cask Strength bottling.

Jameson Bow Street 18 Years Old Cask Strength – Batch 2 (55.1% ABV) was produced using a blend of pot still and grain whiskeys, which were matured for 18 years in a combination of bourbon and sherry casks, before being married together in first fill ex-bourbon casks. The barrels were then left to mature for a further 12 months, in the Maturation House at the Jameson Distillery Bow Street.

Jameson Bow St 18 Years Old Cask Strength - Batch 2

This latest launch, follows on from the first Jameson Bow Street 18 Years Old Cask Strength bottling, which launched last summer. It was are interpretation of the revered Jameson 18 Year Old, and celebrated Jameson’s Dublin heritage by returning part of the production process to the brand’s original home in Smithfield for the first time since 1975.

Jameson Bow Street 18 Years Old Cask Strength – Batch 2, comes presented in a premium bottle design, which is said by the brand to truly reflect the quality and rarity of the liquid within. The bottle features 18 facets, one for each year of maturation, and the wooden presentation box celebrates the traditional pot stills used during the production process.

Commenting on the launch, Billy Leighton, Master Blender at Midleton Distillery, said: “I’ve long had the unique luxury of being able to taste Jameson straight from the barrel at cask strength. With Jameson Bow Street 18 Years Cask Strength, I’m thrilled that Irish whiskey fans around the world can experience the full intensity of our whiskey or add a few drops of water to enjoy it at their own preferred strength.”

He went onto say: “As a tribute to the Jameson distilling legacy in Smithfield, we’ve introduced some methods that would have been employed in days past. The final maturation period in Bow Street is our nod to the traditional “marrying” method. We’ve put our own Jameson stamp on it by using first-fill bourbon barrels, whereas the traditional approach would be to use casks multiple times. I like to think of the whiskey getting engaged in Midleton and then “married” in Dublin!”

Jameson Bow Street 18 Years Old Cask Strength – Batch 2, will be available in August, from specialist retailers, for a RRP of €240.00.

Posted by Steve Rush

JAMESON LAUNCHES NEW BOTTLE AND LABEL DESIGN

Irish Distillers, has today unveiled a new look bottle and label design, for its Jameson Irish blended whiskey.

The refreshed look is said to highlight the brand’s provenance, triple-distillation production method and premium quality cues to whiskey drinkers as it looks to strengthen its position as the world’s leading Irish whiskey.

Jameson launches new bottle and label design

Created by Stockholm’s Pond Design agency, the designs introduce a bold visual identity that has stand-out appeal and further drives differentiation in the dynamic Irish whiskey category.

The bottle shape now features a tapered body and a more generous shoulder curve, while a distinctive embossed label ‘eyebrow’ and heel at the base make the bottle more tactile and memorable to hold.

The refreshed label is printed on textured paper and reinterprets key elements of the design – most notably the Jameson family crest – while still retaining the most recognisable features to create a more timeless and cohesive look.

The iconic green Jameson bottle that is known around the world today was first introduced in 1968, when bottling was brought in-house at the Bow Street Distillery as the era of whiskey bonding came to an end.

Commenting on the news, Simon Fay, International Marketing Director for Jameson at Irish Distillers, said: “Jameson Irish Whiskey is the world’s favourite Irish whiskey and is leading the renaissance within the category that we have seen over the past ten years. As such, we are committed to investing in the brand and we are confident that our new smooth pack, with the same triple distilled Irish whiskey inside is the winning combination to drive distinctiveness and relevance with whiskey drinkers and bartenders."

He went onto say: "With 29 years of consecutive of growth, our mission is to maintain momentum in key markets and accelerate growth and we believe that the subtle design evolution will help us to share the fearless spirit of Jameson with even more people around the world and continue the success story for many years to come.”

The new Jameson bottle, will be available in Ireland later this month, and in the USA and other markets from March, ahead of St. Patrick’s Day.

Posted by Steve Rush

IRISH DISTILLERS HAS ANNOUNCED PLANS TO INVEST €150M IN ITS CORK AND DUBLIN SITES

Irish Distillers, has today announced that it will be investing over €150 million in its sites in Cork and Dublin, to meet the growing demand for its Jameson and other Irish whiskey brands.

The plans include expanding and upgrading its distillery in Midleton, and the construction of eight new maturation warehouses, at its site in Dungourney, Co. Cork.

Midleton Distillery

Over €20 million of the investment will be used to upgrade its Fox and Geese bottling site in Dublin, including extensions to the main operating bottling hall and storage warehouses.

The company has also added an additional mechanical vapour recompression evaporator, made by GEA Wiegand in Germany, to its Midleton Distillery in East Cork. The addition allows the distillery to further expand its capacity.

Commenting on the news, Conor McQuaid, Chairman and CEO of Irish Distillers, said: “This €150 million investment in Midleton, Dungourney and Fox and Geese reflects the growing international success of Irish Distillers’ whiskey portfolio. With a tradition dating back to 1780, we have been distilling in the Midleton Distillery since 1975 and we are delighted to confirm our commitment to this tradition, and at the same time continue to embrace progress, delivering new and innovative expressions of Irish whiskey. We look forward to building upon our success story by continuing to bring innovative Irish whiskeys to the market.”

He went onto say: “Irish whiskey is the fastest growing premium spirit in the world, with sales now accounting for more than one third of all Irish beverage exports. This investment will help to allow this growth to continue for years to come. The company is proud to play its role in the Irish drinks industry, which is a hugely important part of the Irish economy.”

A third mash filter and new fermenters are also to be installed at the Midelton distillery, to meet the increasing demand for its portfolio of whiskeys. The distillery will also complete construction of a new office building in July 2019.

Posted by Steve Rush

IRISH DISTILLERS ANNOUNCES THE TRIAL OF NEW JAMESON COLD BREW

Irish Distillers, has announced plans to pilot a new and innovative take on the classic combination of Irish whiskey and coffee, with Jameson Cold Brew.

Jameson Cold Brew (35% ABV) has been produced using a combination of triple-distilled Jameson Irish whiskey and cold brew coffee extract, made from 100% Fairtrade Columbian and Brazilian arabica beans.

Irish Distillers announces the trail of new Jameson Cold Brew

Said to underpin the long-standing association between the brand and coffee, Jameson Cold Brew will be trialled from this month in response to the growing global appetite for Irish whiskey, quality coffee and coffee-driven cocktails such as the espresso martini.

Commenting on the news, Brendan Buckley, Strategy, Innovation and Prestige Director at Irish Distillers, said: “Over the past ten years, we have seen the continued rise in popularity of both Irish whiskey and craft coffee culture, and while the two are no strangers in the glass we wanted to modernise this iconic duo. Jameson Cold Brew combines the best of both worlds in a new and refreshing way and we are confident that Irish whiskey and coffee fans alike will enjoy the taste experience it offers.”

Jameson Cold Brew, will be available later this month from the Jameson Distillery Bow St, Dublin Airport, and specialist retailers in Ireland and Northern Ireland, for a RRP €28.50.

Posted by Steve Rush

THE SPIRITS BUSINESS ANNOUNCES ITS 2018 BRAND CHAMPIONS

The Spirits Business magazine, has today announced the names of the best-selling whisky and other spirit brands, in its 2018 Brand Champions report.
 
The Brand Champions 2018 report, is a comprehensive ranking of the spirits brands that have sold more than one million nine-litre cases annually. It also contains analysis of the global spirits market and interviews with industry leaders.

Jameson named Supreme Brand Champion of 2018

After compiling a comprehensive list of data, The Spirits Business team selected an individual Brand Champion for each spirits category. The accolade is given to those brands that are not only selling significant volumes, but have either also experienced rapid growth, had an impressive rebound, or have managed to hit one million cases for the first time.
 
Irish whiskey brand Jameson, was given the title of Supreme Brand Champion 2018, for its consistent volume gains over a number of years, led by an impressive international strategy that focused on innovation, bold marketing and big investment. In 2017, Jameson sold 6.9 million cases – an 11.3% uplift compared with 2016, making it one of the top 20 fastest-growing brands in the industry.
 
The full list of Brand Champions 2018, featured brands from the gin, rum, vodka, tequila and liqueur categories, but here are all of this year’s whisky champions:
 

Scotch Whisky Brand Champion 2018 - Black & White

World Whisk(e)y Brand Champion 2018 - Jameson

Indian Whisky Brand Champion 2018 - Imperial Blue

Supreme Brand Champion 2018 - Jameson

Fastest Growing Spirit Brand - Bangalore Malt Whisky

 
Commenting on the Brand Champions 2018 report, Amy Hopkins, Editor of The Spirits Business, said: “The spirits market is more complex and competitive than ever, so achieving sales of one million cases is no mean feat. Our list of the world’s top 150 spirits brands by volume shows that success is not exclusive to one category – brands spanning Asian spirits, Scotch whisky, gin, Tequila, bitters and more witnessed remarkable growth.”
 
She went onto say: “The Spirits Business has given Jameson the title of Supreme Brand Champion 2018 for its sustained impressive performance. The brand has managed not only to hold on to its pole position in Irish whiskey, but become a leading light on the international spirits scene.”
 
To view the full list of Brand Champions, visit: thespiritsbusiness.com

Posted by Steve Rush

JAMESON LAUNCHES NEW 18 YEAR OLD CASK STRENGTH EXPRESSION

Irish Distillers, has announced the launch of a new cask strength expression, from its Jameson blended Irish whiskey brand.

Jameson Bow Street 18 Years Old Cask Strength (55.3% ABV) was produced using a blend of pot still and grain whiskeys, which were matured for 18 years in a combination of bourbon and sherry casks, before being married together in first fill ex-bourbon casks. The barrels were then left to mature for up to a further 12 months, in the Maturation House at the Jameson Distillery Bow Street.

Jameson Bow Street 18 Years Old Cask Strength

Jameson Bow Street 18 Years Old Cask Strength, is a reinterpretation of the revered Jameson 18 Year Old, and celebrates Jameson’s Dublin heritage by returning part of the production process to the brand’s original home in Smithfield for the first time since 1975.

This latest Jameson release, comes presented in a premium bottle design, which is said by the brand to truly reflect the quality and rarity of the liquid within. The bottle features 18 facets, one for each year of maturation, and the wooden presentation box celebrates the traditional pot stills used during the production process.

In addition, a unique copper coin located underneath Jameson Bow Street 18 Years Cask Strength bottles provides Jameson fans with access to an exclusive online portal where they can delve deeper into the story of the whiskey which bears the Bow Street name.

Commenting on the launch, Billy Leighton, Master Blender at Midleton Distillery, said: “I’ve long had the unique luxury of being able to taste Jameson straight from the barrel at cask strength. With this first ever global launch of a cask strength Jameson, I’m thrilled that Irish whiskey fans around the world can now experience the full intensity of our whiskey or add a few drops of water to enjoy it at their own preferred strength.”

He went onto say: “As a tribute to John Jameson’s distilling legacy in Smithfield, we’ve introduced some methods that would have been employed in days past. The final maturation period in Bow Street is our nod to the traditional “marrying” method. We’ve put our own Jameson stamp on it by using first-fill bourbon barrels, whereas the traditional approach would be to use casks multiple times. I like to think of the whiskey getting engaged in Midleton and then “married” in Dublin!”

Jameson Bow Street 18 Years Old Cask Strength, will be available from selected specialist retailers in July, for a RRP of €240.

Posted by Steve Rush

IRISH DISTILLERS APPOINTS NEW DISTILLER FOR ITS MIDLETON MICRO DISTILLERY

Irish Distillers, has announced the appointment of a new Distiller for its Micro Distillery at its Midleton site in County Cork.

Henry Donnelly, will be responsible for the day to day operations of the Micro Distillery in Midleton, and will work closely with Master Distiller Brian Nation on the production of innovative and experimental new whiskeys to add to the existing Irish Distillers portfolio.

New Midleton Micro Distillery Distiller: Henry Donnelly

Henry graduated from University College Cork in 2016 with a degree in Process and Chemical Engineering and joined the Jameson Graduate Distiller programme. Following successful completion of the programme, Henry was appointed as Process Technologist in the Midleton Distillery, a role that combined the role of brand ambassador with process optimisation.

Commenting on the appointment, Brian Nation, Master Distiller at Midleton Distillery, said: “We opened the Micro Distillery in 2015 and since then it has allowed us to explore experimental and innovative new mash bills and distillates, all of which are currently maturing. We are also looking to the past and experimenting with recipes and production techniques used by the great distillers that have come before us from the Jameson and Powers families and the Murphy family of the Cork Distilleries Company. On top of that, it is a space where we can train the up and coming distillers of tomorrow. It is a fully manual operation which requires our young talent to hone and test their skills every day and to really understand the fundamentals of how to make the finest whiskeys in the world. We are delighted to announce the appointment of Henry to the role, we have no doubt that he will play his part in adding exciting new chapters to the incredible story of Irish whiskey.”

As the Distiller in the Micro Distillery, Henry will also provide training to colleagues on the entire production process and enhance the visitor experience in the Jameson Experience Midleton.

Henry replaces Karen Cotter, who has moved into a role on the main site of the Midleton Distillery.

Posted by Steve Rush

JAMESON BRAND HOME IN DUBLIN ANNOUNCED AS THE MOST VISITED WHISKEY EXPERIENCE IN THE WORLD

Irish Distillers, has today announced that Jameson Distillery Bow St in Dublin, is now the most-visited whiskey experience in the world, with visitor numbers topping more than 350,000 in the first year since it reopened in March 2017, following an €11M refurbishment.

As Jameson continues its 28th consecutive year of growth, the redeveloped brand home site places storytelling at the core of the visitor experience, bringing the 230 year history of Bow Street to life. 

Jameson Distillery Bow Street in Dublin

Over the last year Jameson Distillery Bow St, has welcomed over 350,000 visitors from over 70 countries. It’s served up 50,000 Jameson whiskey sours, hosted over 32,000 whiskey blending and cocktail masterclasses, and sold 25,000 personalised distillery edition bottles of Jameson.

Commenting on the news, Claire Tolan, Managing Director Jameson Brand Homes, said: “As is evidenced by the incredibly strong visitor figures recorded over the past year, the new-look Jameson brand home has fast become the must-visit whiskey destination in the world. In one year alone, we have welcomed visitors from over 70 countries; taught 32,000 whiskey enthusiasts how to blend whiskey and create whiskey cocktails; served over 50,000 Jameson whiskey sours; sold 25,000 personalised distillery Jameson edition bottles and facilitated four marriage proposals in John Jameson’s secret office!”

She went onto say: “Entertainment is more immersive and interactive than ever before, and audiences place more value on storytelling and the quality of the guest experience. Our redeveloped Jameson brand home draws on technology to complement the historic surroundings of the iconic distillery to deliver an unforgettable experience. Visitors are invited to touch, smell and most importantly, taste Jameson in the original Bow St. Distillery building – this has been the key to our success in our first year.  We look forward to welcoming even more visitors to Bow St. and the Jameson Distillery Midleton over the next year.“

It was also announced today, that Jameson Distillery Bow St, received a Themed Entertainment Association (TEA) award, for Outstanding Achievement in the Brand Experience category.

Posted by Steve Rush

JAMESON LAUNCHES THE SECOND RELEASE IN ITS BITTERS RANGE

Jameson Irish whiskey, has today announced the release of Jameson Wild Seaweed Bitters, launched to inspire mixologists around the world with an authentic taste of the Irish coastline.

Jameson Wild Seaweed Bitters (46% ABV) is a highly concentrated infusion of Jameson Irish whiskey, along with a variety of herbs including: cinchona, wormwood, ginseng, gentian and wild dillisk seaweed.

Jameson Wild Seaweed Bitters

Said to be a true celebration of Irish ingredients, Jameson Wild Seaweed Bitters showcases wild dillisk seaweed, which has been carefully hand-harvested from Long Rock, County Sligo, and dried naturally on the shores of the Wild Atlantic Way by Damian Melvin, a second-generation seaweed harvester.

Developed by Dave Quinn, Master of Whiskey Science at Midleton Distillery, Jameson Wild Seaweed Bitters, is a rich, intense and well-balanced bitters, that invokes the aromas and flavours of the rugged Irish seashore.

This is the second release in the Jameson Bitters range, which was first launched with Jameson Wild Sloe Berry Bitters in 2015, to inspire bartenders to experiment with Jameson in new and exciting ways.

Commenting on the launch, Brendan Buckley, Strategy, Insights, Innovation & Prestige Whiskeys Director in Irish Distillers said: “It’s no secret that part of Jameson’s success in the US and around the world has been down to strong brand advocacy among the world’s best bartenders, and we are committed to developing exciting new concepts that ignite the creativity of these industry leaders. Since launching our Jameson Bitters project back in 2015, the feedback from the global on-trade has been fantastic so we cannot wait to see how bartenders around the world interpret the flavour of the Irish coastline in their creations using Jameson Wild Seaweed Bitters, the first seaweed bitters in the market.”

Jameson Wild Seaweed Bitters, will be available next month from Jameson Distillery Bow St. in Dublin, the Jameson Distillery in Midleton and online via jamesonwhiskey.com RRP (tbc).

Posted by Steve Rush

JAMESON LAUNCHES NEW 'TASTE, THAT'S WHY' ADVERTISING CAMPAIGN

Irish Distillers, has today announced the launch of its latest advertising campaign, for its Jameson whiskey brand.

The ‘Taste, That’s Why’ campaign, will launch across television, out of home, digital, display and social media platforms in the US later this month, ahead of a global rollout later in 2018.

Jameson launches new 'Taste, That's Why' advertising campaign

Two television films that reimagine true stories about Jameson and its workers have been created by TBWA Dublin under the helm of John Kane, Executive Creative Director, produced in Ireland and directed by award winning Dutch filmmaker Matthijs van Heijningen.

The first film: ‘Scully was to Blame’, charts a story of redemption for Bill Scully in late 19th Century Dublin. A character on the Bow Street distillery floor, Scully absentmindedly makes a mistake during the third distillation in the production of Jameson Irish Whiskey – wasting gallons of precious distillate.

The second film: ‘Coopers’ follows the tale of Dempsey and Flanagan, master and apprentice Coopers, at the modern-day Midleton Distillery, County Cork. Passionate about the provenance and craftsmanship of their barrels, the duo panic when their prized barrels are loaned to a local brewery – and only an experiment in maturation, which results in Jameson Caskmates, eventually appeases their concerns.

Commenting on the news, Simon Fay, International Marketing Director at Irish Distillers, said: “In this campaign we wanted to put the unique taste of the Jameson Family centre-stage of the creative, as this is the reason behind our success – and why bartenders, whiskey lovers and premium spirits drinkers alike all over the world continue to discover Jameson. It was also important for us to inject the light-hearted, humorous attitude of Jameson into the campaign in a very direct and transparent way. We feel, along with our partners at TBWA Dublin, that we have achieved the perfect balance of this.”

He went onto say: “Our ‘Taste, That’s Why’ campaign presents a fresh, engaging and emotive creative for Jameson that is set to build the profile and personality of the brand in the USA, the world’s largest Irish whiskey market, and beyond. We see further growth potential for Jameson all around the world and we are confident that ‘Taste, That’s Why’ will help us to continue the 28 years of growth that we have achieved with Jameson.”

A documentary series, ‘The Story behind the Story’, has also been produced and provides never-before-seen glimpses into the real stories, people and places behind Jameson Irish Whiskey.

The ‘Taste, That’s Why’ campaign films, are now available to watch across Jameson social media channels.

Posted by Steve Rush

JAMESON LAUNCHES ITS ANNUAL LIMITED EDITION ST PATRICK'S DAY BOTTLE

Jameson Irish Whiskey, has unveiled its seventh limited edition bottle, ahead of its annual St Patrick’s Day festivities.

For the first time in its history, the Irish Distillers owned brand has collaborated with a group of artists, representing the bravery, unity and opportunities that are possible when friends come together.

Jameson's 2018 St Patrick's Day limited edition bottle

Irish illustrator Claudine O’Sullivan led the design process, recruiting two close friends from different creative fields to form a collective to curate the label. British designer, Alex Mellon, and Irish photographer Leonn Ward joined O’Sullivan, with the result being a design that celebrates the openness and spirit of friendship that Ireland is renowned for.

The 2018 collectable bottle is inspired by the Fianna; Irish mythological warriors known for valuing loyalty and bravery – the foundation of every strong friendship. Claudine’s soaring eagle, drawn by hand, represents the unity felt by the silhouette of three friends on a night out – shot against Dublin’s Ha'penny Bridge by Leonn.

The three friends on the label are depicted rallying around banners and symbols representing Irish tribes of past and present, drawn by Alex, and are set to inspire whiskey drinkers around the world to come together and celebrate St. Patrick’s Day with Jameson.

New for 2018, each limited-edition bottle will be equipped with a near field communication (NFC) chip which allows consumers to access content on jamesonwhiskey.com where they can find out more about the artists and the story behind their design.

Commenting on the news, Simon Fay, International Marketing Director at Irish Distillers, said: “Dublin has long been a city of artists, adventurers and friends, so for Jameson’s 2018 limited edition bottle we collaborated with three artists with different creative backgrounds to celebrate true friendship. St. Patrick’s Day is Jameson’s second Christmas and is synonymous with great friends getting together, so we are confident that our new seasonal release will encourage modern day adventurers to enjoy Jameson together during their St. Patrick’s Day celebrations.”

Jameson's 2018 St Patrick's Day limited edition bottle, will be available later this month from specialist retailers, for a RRP of €30.00.

Posted by Steve Rush

IRISH WHISKEY MENTORING EVENT HELD AT MIDLETON DISTILLERY

As part of the Irish Whisky Associations (IWA) mentoring programme, last week 15 Irish whiskey distilleries took part in a landmark event at Irish Distillers’ Midleton Distillery, which saw a number of established global Irish whiskey brands offer support to some of the newer names in the industry.

Participants in the programme were provided with information and guidance on creating the finest quality Irish whiskey. Through practical demonstrations participants were taught the distillation, maturation and blending secrets that have driven Irish whiskey become the fastest growing spirits category in the world.


Jameson Head Cooper Ger Buckley, hosting a cooperage workshop

The workshop on cooperage and maturation aimed to provide new and recent entrants to the Irish whiskey industry with the opportunity to learn first-hand from some of the most experienced craftsmen in the Irish whiskey industry. Elements of the programme included sessions on wood purchasing, the skills of cooperage, cask handling and the principles of maturation and blending.

Commenting on the news, Kevin O’Gorman, Head of Maturation at the Midleton Distillery, said: “Here at Irish Distillers, we’re always eager to work with people who share our passion for Irish whiskey. Over the years, we’ve always gone out of our way to work with anyone who wanted advice or mentoring on whiskey projects and it’s great to be able to collaborate with even more people thanks to the IWA mentoring programme."

He went onto say: "Days like this when we get to share insights into our cooperage and maturation approach allow us all to build the positive culture of collaboration that is so prevalent within the industry. Seeing the passion of those working in the emerging Irish whiskey distilleries first-hand is invigorating and knowing that the future of Irish whiskey is in safe hands is truly inspiring.”

Ireland's whiskey renaissance has seen the number of operational distilleries increase from 4 to 18 in the last four years. The (IWA) says increased competition is very welcome and its mentoring programme is a testament to this solidarity which at its core has a commitment to maintaining the high standards which form part of the rich and long history of Irish whiskey distilling.

Posted by Steve Rush

JAMESON DISTILLERY BRAND HOME REOPENS AFTER COMPLETION OF €11M REDEVELOPMENT

Irish Distillers, has announced the official reopening of its Jameson Distillery brand home, following the completion of a €11 million redevelopment of the Bow Street site.

The new look ‘Jameson Distillery Bow Street’ which was opened today, by Minister for Public Expenditure and Reform and Dublin Central TD Paschal Donohoe, will support the Irish whiskey tourism strategy target of trebling the number of Irish whiskey tourists visiting Ireland annually, to 1.9 million by 2025.

Jameson Distillery Bow Street reopens following completion of €11m redevelopment

As Jameson continues its phenomenal growth story, with 27 years of consecutive growth, the redeveloped Jameson brand home draws on cutting-edge technology to complement the historic surroundings of this iconic distillery and deliver an unforgettable storytelling experience.

Three fully-guided tours are offered: ‘The Bow St. Experience’ tasting tour focuses on the stories of Jameson’s rich heritage and on-going innovations while ‘The Whiskey Makers’ and ‘The Whiskey Shakers’ experiences provide more in-depth whiskey and cocktail masterclasses, both including the opportunity to sample whiskey straight from a cask in the distillery’s new live maturation house.

Commenting on the reopening, Jean-Christophe Coutures, Chairman and CEO of Irish Distillers said: “As the home of Jameson, Smithfield has an incredibly important place in our history. We’ve grown up on Bow Street and welcomed over 4 million whiskey lovers through our doors since the opening of the Old Jameson Distillery brand home in 1997. With this latest investment, we place storytelling at the core of the visitor experience, drawing on state of the art technology to bring the 230-year history of Bow Street to life, with a variety of tour options to cater for everyone – from those who may be discovering Jameson Irish whiskey for the very first time, to long-standing Jameson enthusiasts who are seeking to further their understanding of this much-loved spirit. The success of Irish whiskey is a success story for Ireland and we look forward to welcoming whiskey-lovers from across the globe and sharing our story with them.”

Construction work on the redevelopment began in September and was led by BRC Imagination Arts, Dublin based firm TOTP Architects and Flynn Management & Contractors, with approximately 100 people employed as part of the project.

Posted by Steve Rush

JAMESON LAUNCHES THE SIXTH EDITION OF ITS ST PATRICK'S DAY LIMITED EDITION BOTTLING

Jameson Irish Whiskey, has today unveiled its sixth limited edition bottle ahead of its annual St. Patrick’s Day festivities. The most recent in a series of collaborations with Irish artists, this year’s bottle has been designed by Dublin-based designer and illustrator, Steve McCarthy.

McCarthy’s creative starting point came from the Jameson family motto Sine Metu – or without fear – which has been at the heart of the company since it was founded in 1780. He also took inspiration from a commonly used Irish saying that goes hand in hand with Sine Metu, ‘to chance your arm’.

Jameson St Patrick's Day Limited Edition 2017 label

Legend has it that in 1492, ‘Black James’ Butler and his men found themselves barricaded behind the door to St. Patrick’s Cathedral in Dublin. On the other side was Gearóid Fitzgerald who, tired of the constant fighting between the clans, decided it was time to make peace.

Fitzgerald ordered his men to cut a hole in the door before extending his hand through the gap as a token of friendship. Rather than cut his arm off with a sword, Butler shook it and the long standing feud came to an end, giving Dublin one of its most famous sayings ‘to chance your arm’.

McCarthy has included some of the Irish capital’s most recognisable monuments in his bold and colourful design, such as the Ha’penny Bridge and Smithfield tower, and has also peppered the label with additional details that are reflective of his own knowledge of the city and sense of humour.

Commenting on the launch, Daniel Lundberg, Jameson Global Brand Director, said: “Our limited edition Jameson bottle for 2017 keeps the spirit of John Jameson alive and celebrates a very Irish saying that dates back to the 15th century but is as relevant as ever today. As Jameson found when he established the Bow Street distillery in 1780, fearing less can help you reap rewards you never thought possible and we still proudly live by this ethos.”

He went on to say: “Steve’s design perfectly balances the rich heritage of Dublin with the modern design and Irish wit of Jameson, and we hope that Irish whiskey fans will be inspired by the bottle in their own St. Patrick’s Day celebrations.”

The sixth limited edition Jameson St. Patrick’s Day bottling, will be available later this month from specialist retailers for a RRP of €30.00.

Posted by Steve Rush

IRISH DISTILLERS TO INVEST €10.5M IN ITS MIDLETON DISTILLERY TO INCREASE PRODUCTION CAPACITY

Irish Distillers, has today announced plans for a €10.5 million investment at its Midleton Distillery in Cork, which will see the company increase its single pot still Irish whiskey production capacity by over 30%.

Irish whiskey is the fastest growing premium spirit globally and Irish Distillers has invested heavily to drive this growth. Since 2012, they have invested €120 million at the Midleton Distillery, €20 million at its Fox and Geese bottling facility in Dublin and is currently investing €100 million at its Dungourney maturation site.


Irish Distillers to invest €10.5M in its Midleton Distillery to increase production capacity

Three new copper pot stills will be installed at Midleton Distillery, ensuring that Irish Distillers continues to lead the global Irish whiskey renaissance and supporting the Irish Whiskey Association’s target of global growth of 300% by 2030.

The three copper pot stills, handmade by master coppersmiths Forsyth’s of Scotland and weighing a combined 24 tonnes, were delivered to Midleton Distillery this week. Installation has now commenced and the stills will be operational by June 2017.

Commenting on the news, Jean-Christophe Coutures, Chairman and CEO of Irish Distillers said: “Irish whiskey continues to enjoy phenomenal global growth, led by Jameson with sales of 5.7 million cases in 2016. Irish Distillers has been driving the growth of the category since 1988, a commitment further underpinned by investments of over €230 million since 2012. With this additional investment of over €10 million at Midleton, the home of Irish whiskey, we will ensure that we are positioned to meet growing global demand and support the growth of Irish whiskey in the international spirits category.”

He went on to say: “We are seeing growth accelerating across Jameson and the wider Single Pot Still Irish whiskey range and we will continue to direct our focus for growth here. With our increased production capacity, we are confident that the category will hit the ambitious targets set by the Irish Whiskey Association - increasing exports to 12 million cases by 2020 and 24 million cases by 2030.”

In August 2016, Irish Distillers also announced an €11 million redevelopment project at the Old Jameson Distillery in Smithfield, Dublin, to showcase the best of Irish whiskey to the 600,000 whiskey tourists that visit Ireland every year.

Posted by Steve Rush

THE WILD GEESE IRISH WHISKEY DEFEATS WILD TURKEY IN THE AUSTRALIAN COURTS

The Wild Geese Irish Whiskey, has announced that the Australian High Court has rejected a request from Campari America, owner of Wild Turkey, to appeal the recent unanimous decision of the court to find in favour of The Wild Geese Irish Whiskey concerning the non-use of trade marks by Wild Turkey.

The landmark decision means that The Wild Geese Irish Whiskey can now enter the Australian market and Campari cannot use the ‘Wild Geese’ trademark on its products in Australia.

The Wild Geese defeats Wild Turkey in the Australian courts

The Wild Geese, had sought to remove Campari's trademarks to the brands ‘Wild Geese’ and ‘Wild Geese Wines’ for legal “non-use” of the marks in Australia in the relevant non-use period. Earlier this year, five presiding Federal Court judges found for The Wild Geese and awarded indemnity costs however a question remained as to whether Campari could appeal the decision.

This latest action relates to the last attempt by Pernod Ricard, then owners of Wild Turkey, to prevent The Wild Geese Irish Whiskey from market entry into the Irish whiskey category. Overall this activity comprised several geographies and over 50 actions over 14 years, following the refusal by The Wild Geese to comply with Pernod Ricard’s demands that it be granted the right of veto where The Wild Geese Irish Whiskey could be sold in competition with Jameson. A condition Pernod Ricard sought to impose as part of a supply agreement for whiskey for The Wild Geese.

Commenting on the news, Ándre Levy Co-Founder and Chairman of The Wild Geese Irish Whiskey said: “We are delighted that the High Court has effectively endorsed the original unanimous decision that grants us the basic right as a business to use our name. This is just one part of a larger battle that we have been engaged in for the past 14 years that has included over 50 actions across several geographies. Originally initiated by Pernod Ricard, these actions have sought to limit the growth of an independent and competitive brand, thus stifling growth in the global Irish whiskey market. The consequences of these actions have been far reaching, to the extent that to ensure our continued growth and success, we have been forced to buy Irish whiskey at a premium from third parties who have been able to access whiskey that we are unable to purchase directly from large producers.“

He went onto say: Despite the unanimous decision from the five Federal Court Judges, Campari continued their attack on The Wild Geese, raising fundamental questions about the motivation behind their actions. It is our belief that dominant players cannot simply be allowed to eliminate competition because of their position and that people will be shocked to discover the real story behind these actions. Fundamentally we are committed to the Irish whiskey category and our right to offer whiskey drinkers the very best product, something we will continue to do in the spirit of The Wild Geese.”

This action, initiated by Pernod Ricard in 2002 and then taken up by Campari when Wild Turkey was sold, sought to secure the ‘Wild Geese’ trademark in Australia and thus prevent The Wild Geese Irish Whiskey from trading in an important Irish whiskey market.

In an attempt to limit the reach of The Wild Geese Irish Whiskey, Wild Turkey took assignment of the ‘Wild Geese’ and ‘Wild Geese Wines’ trademark from Wild Geese Wines in Australia in 2007. This latest action has subsequently found that while the ‘Wild Geese’ trademark had been used by Wild Turkey between 2007 and 2010 it was done so incorrectly.

Posted by Steve Rush