Beam Suntory, has announced the launch of a new global brand
campaign for its Maker’s Mark bourbon brand.
The new “Make Your Mark” campaign, is said to be a singular
lens for all aspects of brand building, inspiring others to ask “what if?” and
challenge convention to make their mark in the world - much like Kentucky based
bourbon brand has within the American whiskey industry.
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| Maker's Mark launches new global brand campaign |
The campaign which is rooted in the brand’s purpose-driven mindset and values that have been consistent since its founding in 1953, kicks off with the debut short film “They Say” – a cinematic compilation of vignettes showcasing the possibility that awaits when we break from conventional wisdom in pursuit of progress.
Debuting in the United States, followed by Canada in August
and a global rollout in 2024, the hero film which was directed by award-winning
music video and commercial director Henry Scholfield, will take 30-second,
15-second and six-second forms for use in television, digital and social media.
Commenting on the news, KK Hall, Global Brand Vice President
of Maker's Mark, said: “To us at Maker’s Mark, this is more than just a
campaign; it’s our entire brand ethos and experience. When our founders Bill
Sr. and Margie Samuels created Maker’s Mark in 1953, they didn’t just want to
make another bourbon – they wanted to make a better bourbon. And they were
brave enough to push conventional boundaries to craft something they were proud
to share. That spirit lives on in everything we do, and we’re excited for the
‘Make Your Mark’ campaign to be a beacon of this mindset for whisky fans around
the world.”
In addition to the debut film creative, the global campaign
includes the relaunch of the brand’s global website and consumer ambassador
program. The global brand experience will be further supported with the launch
of limited-edition releases.
Posted by Steve Rush