Wednesday, April 12, 2023

SINGLETON LAUNCHES NEW 40 YEAR OLD EXPRESSION

Diageo, has announced the launch of the final expression in the Epicurean Odyssey Series, from its Singleton of Glen Ord Distillery.

The Singleton 40 Year Old (45.9% ABV) is a single malt Scotch whisky, which was finished in Ron Zacapa XO Guatemalan rum casks.

The Singleton 40 Year Old

This latest limited-edition, which is said to be deeply decadent, delivering notes of dark chocolate and rich plums, has inspired the exploration of 'Sensorial Maximalism' as a new theory in neuroaesthetics on how to achieve superlative taste experiences.

Inspired by The Singleton 40 Year Old, three global multidisciplinary artists, curated by AlterProjects and in association with Yoko Choy, created unique works which investigated the elements of mastery by Master of Malt Maureen Robinson and whisky-makers at The Singleton. The talented artists, Zhou Yilun, Found Studio and Moodsonic brought maturation time, craft and the richness of the spirit to life through the interpretation of 'Flow', 'Collision' and 'Richness'.

These artworks formed the basis of an immersive gallery experience in Shanghai, named The Rooms of Maximalism, where guests journeyed through rooms delivering precise stimulation for the five senses and beyond, to reach this heightened state of Sensorial Maximalism, before the very first tastings globally of The Singleton 40-Year-Old.

Commenting on the launch, Maureen Robinson, said: "The Singleton 40-Year-Old is the finale in the Epicurean Odyssey series from The Singleton, one which I've thoroughly enjoyed crafting and have drawn on my own personal journey of flavour from my career as a whisky maker. At the end of this very extensive secondary maturation we sought out specially selected Ron Zacapa XO casks for a final indulgent finish to the whisky, which deliver an intensely rich, fruity and smooth finish to bring deep notes of dark chocolate. The result: a whisky that epitomises my desire to seek out new flavour through craft, and a whisky at its most maximal."

Limited to 1,716 bottles, The Singleton 40 Year Old, will be available later this month from selected specialist retailers, for a RRP of £3,300.00.


Posted by Steve Rush