The Macallan, has today announced the launch of the latest
expression from its Archival Series.
The Macallan Folio 7 (43% ABV) is a single malt Scotch
whisky, which celebrates the brands classic 1984 advertising campaign - telling
the quirky story of a curious party of scientists who were invited to the distillery
to taste The Macallan single malt whisky for the first time.
 |
| The Macallan Folio 7 |
The animations created for the campaign depict the scientists visiting The Macallan Distillery and enjoying a signature dram while discerning why whisky ages best in sherry seasoned casks. They are seen to be sniffing and sipping the amber-gold nectar in awe of their new discovery, before they depart in a flurry to investigate further the magic they have tasted.
First released in 2015, The Archival Series was created to
commemorate The Macallan’s legendary print, press and film advertising
campaigns of the 1970s, 1980s and 1990s. By gathering the stories, anecdotes,
drawings and photographs that featured as part of the campaigns, the series of
individual releases showcases how The Macallan grew from a remote farmstead on
the River Spey to become a world-renowned whisky recognised for its
incomparable craftsmanship and creativity.
The Macallan Folio 7, is said to deliver notes of dried
fruits, baked apple, pear, vanilla, cinnamon, nutmeg, ginger, chocolate, orange
and oak on the nose. Followed by notes of raisins, fig, milk chocolate, orange
peel, vanilla, baked fruits and light spices on the palate.
Commenting on the launch, Euan Kennedy, Lead Whisky Maker,
The Macallan, said: “Crafted to pay tribute to the magic and curiosity of The
Boffins Baffled advert of the 1980s, Folio 7 is a captivating single malt
whisky which truly reflects the iconic status of the artwork it celebrates. Offering
a fruity nose of apple and pear, raisins, milk chocolate and orange peel then
give way to vanilla and baked fruits on the palate, leaving a long, creamy
finish with warm spices. With its interesting flavours, Folio 7 offers a unique
way to experience The Macallan and one of its most unforgettable advertising
campaigns from decades past.”
The Macallan Folio 7, will be available this month (date
tbc) via a ballot through The Macallan Online Boutique, as well as from The
Macallan Estate Boutique and selected global travel retail boutiques. RRP £350.00.
Posted by Steve Rush