Tuesday, August 03, 2021


Beam Suntory, has announced the launch of a new expression from its Basil Hayden brand, which is said to be a new style of bourbon, marrying innovation and history in every sip.

Basil Hayden Toast (40% ABV) is a Kentucky Straight Bourbon Whiskey, created by eighth generation Beam family distiller, Freddie Noe. It’s comprised of an entirely new mashbill and matured in toasted American oak barrels.

Basil Hayden Toast

This latest release represents a reimagining of Basil Hayden, with the use of a toasted barrel. In lieu of traditional rye grain, Basil Hayden Toast is made using US-grown brown rice, which imparts a hint of sweetness and a touch less spice, while a secondary toasted barrel finish draws out notes of caramelized sugar and toasted wood.

After aging, the toasted brown rice bourbon is blended back with more brown rice bourbon, which has been rested in level four char barrels, to achieve a final product with complex flavour grounded in sweet vanilla and rich roasted notes.

Commenting on the launch, Freddie Noe, said: "Basil Hayden Toast is truly a whiskey for fans of all taste and experience levels to share. When my grandfather Booker Noe first made Basil Hayden, his intention was always to create bourbon that opened people's minds to what bourbon can be. Inspired by his mission, I've spent many years working to produce a new bourbon that speaks to this sense of discovery. The unexpected addition of brown rice, as well as the toasted barrel finish of Basil Hayden Toast does just that. It delivers an intriguing avenue into the warm and memorable bourbon sipping occasion. I encourage you to raise a toast with friends to this exciting addition to the Basil Hayden family!"

Basil Hayden Toast, is now available from specialist retailers in the US, for a RRP of $49.99 - 750ml.

Posted by Steve Rush