SINGLETON LAUNCHES NEW BOTTLING TO CELEBRATE THE OPENING OF ITS NEW DISTILLERY VISITOR EXPERIENCE

Diageo, has announced the launch of a new limited-edition Singleton expression, to celebrate the opening of its new multi-million-pound visitor experience at the Highland based distillery.

The Singleton of Glen Ord Celebratory Bottling (51.8% ABV) is a non-age-stated single malt Scotch whisky, which was matured in second-fill Sherry casks.

The Singleton of Glen Ord Celebratory Bottling

The Singleton brand home is the latest to benefit from Diageo’s £185m pound investment in Scotch whisky tourism that will also see transformed visitor experiences at Talisker Distillery on Skye, and Caol Ila on Islay, open later this summer. The investment programme aims to put Scotland at the forefront of global trends in food and drink tourism.

The site is the fifth to open as part of the project. Glenkinchie, Clynelish and Cardhu distilleries have recently re-opened as part of the ambitious project which re-imagines the traditional whisky tour experience. The centrepiece of the investment programme, the Johnnie Walker Princes Street global visitor attraction, opened in Edinburgh in September last year.

The visitor experience has undergone a complete transformation as the region prepares to welcome thousands of tourists to the now legendary North Coast 500 route. Inspired by a passion for making perfectly balanced, delicious whisky and an Epicurean spirit which finds joy in exceptional food and drink, the new home of The Singleton site welcomes guests into a world of taste and flavour. The experience has something to entice all manner of visitors, regardless of whisky knowledge or time available to spend.

Commenting on the launch, Barbara Smith, Managing Director of Diageo’s Scotland Brand Homes, said: “The Singleton is one of the most exciting single malt brands in the world and we are delighted to be opening the doors to the brand’s new home at Glen Ord Distillery. Our £185million investment in Scotch whisky tourism is designed to put Scotland at the forefront of the global trend in food and drink tourism by giving consumers a truly world-class experience at our distilleries. This just the start of an incredible summer of Scotch whisky investment, with Talisker and Caol Ila distillery’s also launching new visitor experiences, and we want to use that to build momentum in the recovery of Scottish tourism.”

Limited to 3,000 bottles, The Singleton of Glen Ord Celebratory Bottling, will be available later this month, exclusively from the Singleton Distillery, for a RRP of £195.00.

Posted by Steve Rush

PERNOD RICARD LAUNCHES NEW SECRET SPEYSIDE BOTTLINGS

Pernod Ricard, has announced the launch of seven new rare single cask bottlings from its Secret Speyside Editions range, which will be available exclusively in Global Travel Retail.

Aged between 21 and 27 years old, these latest releases are comprised of single malt Scotch whiskies from four of the most revered and elusive distilleries in the Speyside region.

Pernod Ricard launches new Secret Speyside bottlings

The Secret Speyside Single Cask Editions range, is said to showcase the depth and diversity behind the distinguished Speyside distilleries, with each edition bearing an undiscovered character that is entirely unique to its individual cask.

All seven whiskies were matured in American oak casks and were selected and drawn at their individual pinnacle.

The latest Secret Speyside Single Cask Editions, are comprised of:

Caperdonich Peated 1996 - Excl to Heinemann, Frankfurt - RRP $1,050

Caperdonich Unpeated 1996 - Excl to Dufry, Heathrow - RRP $1,050

Braes of Glenlivet 1992 - Excl to Dubai Duty Free – RRP $990

Glen Keith 1998 - Excl to CDFG, Shanghai - RRP $450

Glen Keith 1994 - Excl to Lagardère, Hong Kong - RRP $760

Longmorn 1998 - Excl to Lotte, Singapore - RRP $480

Longmorn 1995 - Excl to Everrich, Taiwan - RRP $800

Commenting on the launch, Sandy Hyslop, Chivas Brothers Director of Blending and Inventory, said: “It is always a satisfying moment for a blending team when we realise a cask we’ve been monitoring for a number of years stands out as being worthy of bottling all by itself. The introduction of these seven new captivating Single Cask releases is a tribute to the exceptional skill and uncompromising dedication that is behind Secret Speyside. Over decades of maturation, an incredibly distinctive range of flavours have developed inside each cask and these stunning new releases, bottled at cask strength, represent an impressive depth to Speyside that is just waiting to be discovered.”

The latest The Secret Speyside Single Cask Editions bottlings, will be available later this month from selected Global Travel Retail outlets.

Posted by Steve Rush