Diageo, has announced the launch of a new limited-edition Singleton
expression, to celebrate the opening of its new multi-million-pound visitor
experience at the Highland based distillery.
The Singleton of Glen Ord Celebratory Bottling (51.8% ABV) is a non-age-stated single malt Scotch whisky, which was matured in second-fill Sherry casks.
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| The Singleton of Glen Ord Celebratory Bottling |
The Singleton brand home is the latest to benefit from
Diageo’s £185m pound investment in Scotch whisky tourism that will also
see transformed visitor experiences at Talisker Distillery on Skye, and Caol
Ila on Islay, open later this summer. The investment programme aims to put
Scotland at the forefront of global trends in food and drink tourism.
The site is the fifth to open as part of the project. Glenkinchie, Clynelish and Cardhu distilleries have recently re-opened as part of the ambitious project which re-imagines the traditional whisky tour experience. The centrepiece of the investment programme, the Johnnie Walker Princes Street global visitor attraction, opened in Edinburgh in September last year.
The visitor experience has undergone a complete transformation as the region prepares to welcome thousands of tourists to the now legendary North Coast 500 route. Inspired by a passion for making perfectly balanced, delicious whisky and an Epicurean spirit which finds joy in exceptional food and drink, the new home of The Singleton site welcomes guests into a world of taste and flavour. The experience has something to entice all manner of visitors, regardless of whisky knowledge or time available to spend.
Commenting on the launch, Barbara Smith, Managing Director
of Diageo’s Scotland Brand Homes, said: “The Singleton is one of the most
exciting single malt brands in the world and we are delighted to be opening the
doors to the brand’s new home at Glen Ord Distillery. Our £185million
investment in Scotch whisky tourism is designed to put Scotland at the
forefront of the global trend in food and drink tourism by giving consumers a
truly world-class experience at our distilleries. This just the start of an
incredible summer of Scotch whisky investment, with Talisker and Caol Ila
distillery’s also launching new visitor experiences, and we want to use that to
build momentum in the recovery of Scottish tourism.”
Limited to 3,000 bottles, The Singleton of Glen Ord Celebratory Bottling, will be available later this month, exclusively from the Singleton Distillery, for a RRP of £195.00.
Posted by Steve Rush