Wednesday, August 30, 2023

DIAGEO DONATES ITS OLDEST EVER BRORA BOTTLING TO CHARITY

Diageo, has today announced that it has donated its oldest ever Brora bottling to The Distillers One of One Charity Auction.
 
Brora Iris, is a 50 Year Old single malt Scotch whisky, which was distilled at the Highland based distillery in 1972.

Brora Iris


This ultra-rare whisky which is the oldest Brora single malt that has ever been bottled, comes presented in a 1.5litre decanter and suspended within an imposing one-of-a-kind handcrafted stone sculpture.
 
Founded in 1819, Brora Distillery, in Sutherland, garnered early acclaim for the quality of its spirit and craftsmanship. When the stills fell silent in 1983, Brora soon earned world renown as one of the lost icons of the whisky world. In 2021 distilling recommenced at the distillery after it was meticulously restored as part of a major investment by Diageo.
 
Now in its second year, The Distillers One of One Charity Auction will take place at Hopetoun House, near Edinburgh, on Thursday 5th October 2023. The biennial series of auctions is led by The Distillers’ Charity, the philanthropic arm of The Worshipful Company of Distillers.
 
The proceeds raised from the sale of the auction will be donated to the Distillers’ Charity, principally to the Youth Action Fund, dedicated to transforming the lives of young people in Scotland.
 
Commenting on the news, Javier Ferrán, Diageo Chairman, said: “We are delighted to be able to support The Distiller’s Charity with the donation of Brora Iris to the upcoming Distillers One of One auction. We look forward to seeing the industry’s contribution benefit the young people and communities that the charity supports across the length and breadth of Scotland.”
 
Brora Iris is expected to fetch between £250,000 - £500,000 at auction when it goes under the hammer on 5th October at Hopetoun House, Edinburgh in partnership with Sotheby’s.

 
Posted by Steve Rush