Diageo, has today announced that
it has donated its oldest ever Brora bottling to The Distillers One of One
Charity Auction.
Brora Iris, is a 50 Year Old single
malt Scotch whisky, which was distilled at the Highland based distillery in
1972.
This ultra-rare whisky which is
the oldest Brora single malt that has ever been bottled, comes presented in a
1.5litre decanter and suspended within an imposing one-of-a-kind handcrafted
stone sculpture.
Founded in 1819, Brora Distillery,
in Sutherland, garnered early acclaim for the quality of its spirit and craftsmanship.
When the stills fell silent in 1983, Brora soon earned world renown as one of
the lost icons of the whisky world. In 2021 distilling recommenced at the
distillery after it was meticulously restored as part of a major investment by
Diageo.
Now in its second year, The
Distillers One of One Charity Auction will take place at Hopetoun House, near
Edinburgh, on Thursday 5th October 2023. The biennial series of auctions is led
by The Distillers’ Charity, the philanthropic arm of The Worshipful Company of
Distillers.
The proceeds raised from the sale
of the auction will be donated to the Distillers’ Charity, principally to the
Youth Action Fund, dedicated to transforming the lives of young people in
Scotland.
Commenting on the news, Javier
Ferrán, Diageo Chairman, said: “We are delighted to be able to support The
Distiller’s Charity with the donation of Brora Iris to the upcoming Distillers
One of One auction. We look forward to seeing the industry’s contribution
benefit the young people and communities that the charity supports across the
length and breadth of Scotland.”
Brora Iris is expected to fetch
between £250,000 - £500,000 at auction when it goes under the hammer on 5th
October at Hopetoun House, Edinburgh in partnership with Sotheby’s.