Friday, July 30, 2021

BOWMORE AND ASTON MARTIN LAUNCH NEW GTR COLLECTION

Beam Suntory, has announced the launch of three new Bowmore Global Travel Retail expressions, as part of the Islay whisky brands ongoing collaboration with luxury car maker Aston Martin.

The Bowmore Designed by Aston Martin Collection, is comprised of three single malt Scotch whiskies; 10 Year Old (40% ABV), 15 Year Old (43% ABV) and 18 Year Old (43% ABV).

Bowmore and Aston Martin launch new GTR collection

The Bowmore and Aston Martin partnership, which began in 2019, is said to celebrate both brand’s rich heritage of creating beautiful products that combine innovative design and exquisite craftsmanship.

The Bowmore 10 Years Old, which was inspired by the Aston Martin LM10 factory Team Car, which first raced at Le Mans in 1932, is said to fuse the spices from Spanish oak casks, with the brands signature smoke flavours.

The Bowmore 15 Year Old, which was inspired by the iconic Aston Martin Atom, was produced using a combination of first fill bourbon casks and hogsheads, resulting in a whisky described by the brand as refreshingly uplifting and stylish in character.

The Bowmore 18 Year Old, which was inspired by the Aston Martin DB Mk III, was produced using a combination Oloroso and Pedro Ximénez casks, and is said to be a deeply complex single malt.

Commenting on the launch, David Turner, Bowmore Distillery Manager, said: “These limited-edition releases not only celebrate our partnership but also give some of our wonderful whiskies a whole new look which I know will excite Bowmore fans and collectors around the world. By bringing together our skills and passions, we are inviting drinkers to explore our stunning and exclusive GTR collection whilst also showcasing how our shared commitment to heritage and craftsmanship can truly come to life.”

The Bowmore Designed by Aston Martin Collection 10 Year Old, 15 Year Old and 18 Year Old bottlings, will be available next month from Global Travel Retail outlets, for the respective RRP’s of £45,00, £62,00 and £93,00.


Posted by Steve Rush