Luxco, has announced the listing of two of its American whiskey brands at Oddbins, to help support its continued UK growth.
The off-licence chain will now stock Ezra Brooks Kentucky Straight Bourbon and Minor Case Straight Rye Whiskey, across 15 of its UK stores, as well as online.
|Luxco announces new American whiskey listings at Oddbins|
Ezra Brooks (40% ABV) which is produced by the Luxco owned Lux Row Distillers, is a multi-award-winning straight Kentucky bourbon, which is matured in new charred American white oak barrels.
Minor Case Rye Whiskey (45% ABV) which is produced at the Limestone Branch Distillery, is a two-year old straight rye whiskey distilled using 100% American heartland grains and finished in a sherry cask.
Commenting on the news, Greg Mefford, International Sales Director at Luxco, said: “We have been focusing on growing our presence in the UK market in partnership with our distributor Lightbox Brands and the reception from UK consumers has been exceptional. Securing a listing with a highly respected alcohol and spirits retailer such as Oddbins, and to be the only American bourbon and rye whiskey brands currently listed, is a fantastic step forward for the business and further builds on our European expansion. We hope to build a successful partnership with Oddbins and we’re ready to serve its customers an authentic taste of American history.”
Ezra Brooks Kentucky Straight Bourbon and Minor Case Straight Rye Whiskey, will be available later this month from Oddbins, for the respective RRP’s of £30.00 and £58.00.
Posted by Steve Rush