Ian Macleod Distillers, has today announced the launch of a new ‘Dreaming of a Wild(ish) Christmas’ campaign, for its Smokehead Islay single malt Scotch whisky brand.
The ‘disruptive’ Christmas campaign, which will be fronted by Smokehead Brand Ambassador Mikey Sim, has been launched to promote the brands new miniature gift tins.
|Smokehead gift tin|
The campaign which will be driven by content on the Smokehead Facebook and Instagram accounts, will feature Micky creating special cocktails made using the three whiskies that come in the gift tin, along with hacks and gift recommendations.
Commenting on the news, Iain Weir, Smokehead Brand Director, said: “There’s no better time of the year than Christmas to enjoy an unapologetically bold smoky whisky. Many other aspects of the festive period will be different this year, but that definitely doesn’t change!”
He went onto say: “We know our loyal Smokeheads will be looking forward to some seasonal drams, so we’re excited to be able to offer our range of Smokehead whiskies to enjoy our variety of bold and smoky expressions.”
He concluded by saying: “Whether buying for a personal gift, or eyeing-up that faultless present for a peat-loving pal, we’re encouraging everyone to take the leap this Christmas to see if you are in fact a Smokehead. Our whiskies are not for everyone but could well be for you!”
The Smokehead gift tins, which are comprised of 5cl bottles of Smokehead Original, Smokehead High Voltage and Smokehead Rum Rebel, are now available from the smokehead.com for a RRP of £22.99.
Posted by Steve Rush