Tuesday, October 02, 2018


Chivas Brothers, has announced the launch of its oldest Chivas Regal bottling ever to be released, to celebrate Manchester United’s 1968 cup victory in Europe.
Chivas Regal - The Icon 50th Anniversary Edition, limited to just 4 bottles, is a 50 Year Old blended Scotch whisky, which has been produced using some of the rarest whiskies available, including some from distilleries that are now closed.

Chivas Regal - The Icon 50th Anniversary Edition

The new official spirits partner of Manchester United, Chivas, will be gifting the first bottle of the whisky to a fan who has passionately supported the club through every high and low. Details on how this bottle can be won will be published on the team’s social media platforms.
The second bottle, will be the only bottle in the world available to the public to buy, going on sale with world-renowned auction house Sotheby’s in an online-only auction from 23rd to 30th November, where it is expected to fetch between £20,000 and £30,000. All proceeds from the sale will be donated to the Manchester United Foundation. Full details on the auction can be found via chivas.com

Commenting on the whisky, Sandy Hyslop, Chivas Brothers Director of Blending, said: “At Chivas we believe that blended is better – in life, football and Scotch – so we wanted to use our vast expertise to craft a truly unique blend that embodies the values of a truly unique team. To taste this whisky is to experience some of our oldest, most luxurious and rarest whiskies, some from now lost distilleries, hand-selected and brought together for their exceptional richness and fruity character. Ever since Chivas’ founding brothers, James and John, first perfected the art of blending, Chivas has never released a whisky more than 30 years old – this limited edition 50 years old blend really is an iconic piece of history."
The third limited-edition bottle will take pride of place in the Manchester United Museum, before being offered for private sale at an end season event, with proceeds again being donated to the Manchester United Foundation.

The fourth bottle will be placed on display at Strathisla distillery - the home of Chivas in Speyside, Scotland.
Posted by Steve Rush