Tuesday, October 02, 2018

JOHNNIE WALKER ANNOUNCES THE LAUNCH OF NEW GAME OF THRONES INSPIRED BOTTLING

Diageo, has announced the launch of a new Game of Thrones inspired, Johnnie Walker expression.

White Walker by Johnnie Walker (41.7% ABV) is a blended Scotch whisky, which includes whiskies from Diageo’s Cardhu and Clynelish distilleries.

White Walker by Johnnie Walker

This latest Johnnie Walker bottling, is inspired by the most enigmatic and feared characters in the hit HBO show; the White Walkers. Created by whisky specialist George Harper, alongside the small team of expert blenders, White Walker by Johnnie Walker is said to be best served directly from the freezer, echoing the chilling presence of the White Walkers.

White Walker by Johnnie Walker, is part of a wider partnership with HBO and Johnnie Walker parent company - Diageo, which will also see the launch of the Game of Thrones single malt Scotch whisky collection available in February 2019. The collection features eight whiskies, that are each paired with one of the iconic Houses of Westeros and the Night’s Watch giving fans an authentic taste of the Seven Kingdoms and beyond. 

Commenting on the news, Jeff Peters, Vice President, Licensing & Retail at HBO, said: “We knew there was fan appetite for a Game of Thrones whisky and once we saw the vision from Johnnie Walker for a way to collaborate we knew the idea was perfect and the time was now. From the beginning, they understood that we wanted to create something special, and they’ve accomplished that with White Walker by Johnnie Walker. We’re confident fans will enjoy sipping this delicious whisky as they wait for season eight and beyond.”

White Walker by Johnnie Walker, will be available globally later this month, for a RRP of $36.00.

Posted by Steve Rush