Thursday, April 26, 2018

JAMESON LAUNCHES NEW 18 YEAR OLD CASK STRENGTH EXPRESSION

Irish Distillers, has announced the launch of a new cask strength expression, from its Jameson blended Irish whiskey brand.

Jameson Bow Street 18 Years Old Cask Strength (55.3% ABV) was produced using a blend of pot still and grain whiskeys, which were matured for 18 years in a combination of bourbon and sherry casks, before being married together in first fill ex-bourbon casks. The barrels were then left to mature for up to a further 12 months, in the Maturation House at the Jameson Distillery Bow Street.

Jameson Bow Street 18 Years Old Cask Strength

Jameson Bow Street 18 Years Old Cask Strength, is a reinterpretation of the revered Jameson 18 Year Old, and celebrates Jameson’s Dublin heritage by returning part of the production process to the brand’s original home in Smithfield for the first time since 1975.

This latest Jameson release, comes presented in a premium bottle design, which is said by the brand to truly reflect the quality and rarity of the liquid within. The bottle features 18 facets, one for each year of maturation, and the wooden presentation box celebrates the traditional pot stills used during the production process.

In addition, a unique copper coin located underneath Jameson Bow Street 18 Years Cask Strength bottles provides Jameson fans with access to an exclusive online portal where they can delve deeper into the story of the whiskey which bears the Bow Street name.

Commenting on the launch, Billy Leighton, Master Blender at Midleton Distillery, said: “I’ve long had the unique luxury of being able to taste Jameson straight from the barrel at cask strength. With this first ever global launch of a cask strength Jameson, I’m thrilled that Irish whiskey fans around the world can now experience the full intensity of our whiskey or add a few drops of water to enjoy it at their own preferred strength.”

He went onto say: “As a tribute to John Jameson’s distilling legacy in Smithfield, we’ve introduced some methods that would have been employed in days past. The final maturation period in Bow Street is our nod to the traditional “marrying” method. We’ve put our own Jameson stamp on it by using first-fill bourbon barrels, whereas the traditional approach would be to use casks multiple times. I like to think of the whiskey getting engaged in Midleton and then “married” in Dublin!”

Jameson Bow Street 18 Years Old Cask Strength, will be available from selected specialist retailers in July, for a RRP of €240.

Posted by Steve Rush