The US National Historic Landmark distillery, welcomed 170,587 guests in 2016, an increase of 17% over the previous year. Since 2010, Buffalo Trace has seen a 227% growth in visitors.
|Buffalo Trace announces record year for visitors|
2016 also saw the discovery of Buffalo Trace’s “Bourbon Pompeii,” the early foundation and fermenting vats dating back to 1873, its millionth visitor and the announcement of a $200 million investment, which will increase production and meet the ever growing global demand for its bourbon.
Commenting on the news, Meredith Moody, Marketing Services Director at Buffalo Trace, said: “We continue to surprise even ourselves with the volume of guests we are welcoming weekly. We are already looking at additional ways to expand our visitor centre which just went through an expansion last year, and we’re looking at adding another tour to join our current five complimentary tours already in place.”
She went on to say: “We’re excited about what the future holds for Buffalo Trace Distillery. We’ve definitely not resting on our laurels but looking for more and better ways to enhance the visitor experience.”
Last year, Buffalo trace also announced that it had racked up more than 5,000 experimental whiskey barrels in its Kentucky warehouses.
Posted by Steve Rush