Monday, January 23, 2017


Diageo has today announced the launch of a new limited edition Johnnie Walker Blue Label bottling, in celebration of the Lunar and Chinese New Year.

Launched to celebrate the traditions of Asian culture, the Johnnie Walker Blue Label ‘Year of the Rooster’ bottling, is the fourth instalment of the limited-edition series from the blended Scotch whisky brand, which has been inspired by the enduring legacy of the Chinese Zodiac.

Johnnie Walker Blue Label - Year of the Rooster bottling

The amiable sign of the zodiac rooster signals new beginnings that lay ahead on the horizon. Rising at the break of dawn to embrace each day, the rooster fully embodies the hardworking and pioneering spirit of Johnnie Walker.

Commenting on the news, Stephanie Jacoby, Vice President of Johnnie Walker North America, said: "Blue Label is the pinnacle of blending excellence in our portfolio, and we are thrilled to celebrate the Lunar New Year in such a remarkable way with our annual special edition offering. The Lunar New Year is such a significant cultural holiday and we couldn't be more honored to mark the occasion with our rarest blend. The Rooster represents inspiring characteristics, and we hope that the artistic depictions on the bottle serve as a reminder that like the Rooster, success can be achieved with hard work and patience. We remind those celebrating the arrival of the Lunar New Year to please drink responsibly."

This latest Lunar limited edition, comes packaged in a premium gift box with gold foil adornments and a signature from Johnnie Walker's Master Blender, Jim Beveridge. The Year of the Rooster bottle design takes a bold approach with its blue ombre appearance, which is said to offer a one-of-a-kind item, ideal for gifting during the Lunar New Year.

Johnnie Walker Blue Label ‘Year of the Rooster’ (43% ABV) is now available from selected specialist retailers, for a RRP of $258.00.

Posted by Steve Rush