Tuesday, July 12, 2016

DRAMBUIE'S BRASS AND CRIMSON POP UP TOUR TO RETURN FOR A SECOND YEAR

Following the success of last year’s event, William Grant & Sons has announced that Drambuie’s Brass & Crimson pop up tour, will be returning for a second year.

This year’s tour will be a celebration of the evolution of jazz and the cocktail scene that made Drambuie World-Famous, and will merge iconic talent with emerging Jazz stars to create new musical experiences from the Edinburgh Jazz Festival to London Cocktail Week.

Drambuie's Brass and Crimson tour to return for a second year

Kicking off at Edinburgh’s Jazz and Blues Festival on July 20th, with MOBO award-winning Soweto Kinch and acclaimed singer songwriter Laura Groves at the city’s Jazz CafĂ©, Brass & Crimson will then travel to Bristol, Manchester, and Leeds, before taking its final bow at London Cocktail Week in October.

Commenting on the news, James Taylor, Drambuie Senior Brand Manager, said: “Brass & Crimson is a great way to bring to life Drambuie’s iconic past, reconnect with consumers and attract new drinkers. Drambuie has been a favourite with icons throughout history so we are pleased to be supporting the music icons of tomorrow through this activation.”

First created 270 years ago for Prince Charles Edward Stuart of Scotland, Drambuie is a blend of Scotch whisky, honey, herbs and spices. Its history has taken it from its Scottish routes, through prohibition and to the clubs of New York in the 1960s, where it became ingrained in the bar scene and is the irreplaceable ingredient in the timeless Rusty Nail, a favourite cocktail of the legendary Rat Pack.

William Grant & Sons, has also announced that Drambuie will be receiving a brand and packaging refresh later in the year, which will pay homage to the brands roots.

Posted by Steve Rush