Wednesday, July 13, 2016


Beam Suntory has announced the launch of a cask strength variant of its Maker’s Mark bourbon, which will be available exclusively in global travel retail.

Maker’s Mark Cask Strength, has been made using soft red winter wheat instead of rye. The spirit is distilled and aged using a lower entry proof, that results in fewer tannins and is said to give the bourbon a smoother mouthfeel. The barrels are then seasoned for nine to 12 months.
Maker's Mark Cask Strength

Due to the varied summer temperatures of the Kentucky climate, the angel’s share differs from barrel to barrel, so the individual ABV can’t be accurately predicted, resulting in each bottle of Maker’s Mark Cask Strength being bottled at between 53-58% ABV.

Though bottled at a higher proof than either Maker’s Mark or Maker’s 46 bourbons, their new Cask Strength variant has a lower proof than most cask strength whiskies. This is deliberate as the brand believes that a higher proof can overwhelm a bourbon and result in a heavy alcohol taste.

Commenting on the news, Michael Cockram, Beam Suntory Marketing Director of Global Travel Retail, said: “We are proud to make such a remarkable bourbon available to our customers for the first time in travel retail. Maker’s Mark Cask Strength not only demonstrates the brand’s category-leading approach, but also appeals to consumers’ desire for a compelling story rooted in rich history and heritage.”

Maker’s Mark Cask Strength, will be released later this month at Singapore Changi airport, before rolling out globally within travel retail outlets, for a RRP of $70.00.

Posted by Steve Rush