Thursday, February 22, 2024


Drinks industry veteran Isabel Graham-Yooll, has today announced the launch of a new independently run, old and rare spirits consultancy, to help clients navigate the rapidly expanding market with confidence.

Wisgy, is supported by a team of specialist consultants with decades of experience in building relationships with producers, traders, dealers, collectors and retailers.

Drinks industry veteran launches old and rare spirits consultancy

Isabel, has worked for many years in the booming secondary market for spirits and wines, most recently as director of Whisky.Auction where she championed the interests of the consumer against fraudsters and fakers, making the award winning auction the most trusted specialist online spirits auction in the world. She is an acknowledged expert in her field.

Having started her career at Oddbins, Isabel then joined Jeroboams selling wine to private clients, she then became spirits buyer for the famous Milroy’s of Soho shop founded by Jack and Wallace Milroy.

Commenting on the news, Isabel Graham-Yooll, Founder of Wisgy, said: “We created this suite of services now because the demand is there. I am confident that the need for Wisgy is a need so far unfulfilled and it has become achingly apparent in recent years as the market becomes busier and more complicated – and Wisgy is uniquely equipped to meet this need.”

Wisgy, will offer a range of specialist services, including: Fraud Prevention, Independent Authentication & Valuations, Theft Reporting, Collecting & Acquisitions Strategies, Tailored Brand Advocacy Programs and a weekly Wisgy newsletter.


Posted by Steve Rush