The GlenAllachie Distillery, has today unveiled a brand and packaging refresh for its single malt Scotch whiskies.
The revamped visual identity, developed by Scottish design agency Threebrand, is said to represent the brand’s evolution since its first-ever core range was launched in 2018.
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| GlenAllachie unveils new brand and packaging refresh |
The brand refresh coincides with GlenAllachie’s renewed brand messaging, underpinned by the tagline ‘whisky in good hands’, which champions the expert team behind the brand, headed by Master Distiller Billy Walker.
The Speyside based distillery’s core range of 10, 12, 15 and 18 Year Old bottlings, will be the first to undergo the new brand packaging makeover.
In order to streamline its portfolio, GlenAllachie’s various limited-edition series will now all fall under one umbrella range, The Wood Collection, with the first additions due to be unveiled next month.
Having exclusively worked with UK-based businesses for all its packaging supplies to reduce its carbon footprint, materials used include sustainably sourced uncoated paper stock, luxurious black and gold foils and a bespoke embossed bottle.
Commenting on the news, Colette Savage, Marketing Director at The GlenAllachie, said: “The updated look sets out to modernise, premiumise and refine the brand, bringing the packaging in line with the quality inside the bottle. With an acceleration in demand for The GlenAllachie worldwide, the transformation was necessary to elevate brand credibility and strengthen its visual appeal on a global scale.”
Colette, went onto say: “A key stipulation of the project was to ensure we performed a rejuvenation rather than an overhaul. Indeed, the iconic bottle and core range colours are integral to The GlenAllachie’s brand identity and have been retained. The visual progression will aid in shaping the future of the brand as a heavy hitter in the Speyside single malt space.”
The new look GlenAllachie core range, will begin rolling out from today. Its newly packaged 30 Year Old will be released next month, followed by its first Wood Collection bottlings.
Posted by Steve Rush