Irish Distillers, has announced that as part of its
sustainability and responsibility roadmap, all of its secondary packaging
across its portfolio of Irish whiskeys will be recyclable, reusable,
compostable or removed entirely by the end of 2025.
Its Jameson portfolio will drive the change with the
progressive removal of gift boxes, ultimately resulting in the removal of
approximately 4 million units between now and the end of 2025.
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| Irish Distillers announces sustainable packaging changes for its whiskey portfolio |
The move supports Irish Distillers’ sustainability and responsibility ambitions and will reduce the environmental impact of brand packaging by reducing waste. The move also aligns with its parent company Pernod Ricard’s circular making strategy which applies five key principles at each step of product lifecycle: Rethink, Reduce, Reuse, Recycle and Respect.
Sustainable changes are already being rolled out across the
Irish Distillers portfolio. Midleton Very Rare 2023, which is due for release
in February, will come in a new, high quality recyclable box instead of the
wooden box previously used.
Jameson 18 Year Old was also recently redesigned and is now
presented in a lightweight and fully recyclable cardboard box with Jameson Bow
Street 18 Year Old due to follow suit over the next year. Similarly,
Redbreast’s ultra-premium offerings, Redbreast 21 and Redbreast 27 will
transition from wooden boxes to fully recyclable secondary packaging by the end
of 2025.
Commenting on the news, Nodjame Fouad, Chairman and CEO,
Irish Distillers, said: “Operating and thinking sustainably is not an option;
it is a necessity. In recent years, we have made a number of changes across our
operations to support our sustainability and responsibility ambitions. Today,
we are announcing new sustainable packaging changes across our portfolio of
whiskeys to help reduce waste. We understand that reducing our impact at all
stages of our value chain is critical and this includes packaging waste such as
cardboard and choosing more sustainable packaging materials. We will continue
to apply Pernod Ricard’s key principles: Rethink, Reduce, Reuse, Recycle and
Respect, minimising waste at each step of our product lifecycle.”
Further sustainable innovations and changes to packaging
within Irish Distillers’ portfolio will see the removal of gift boxes across its
Powers, Spot and Knappogue Castle brands by the end of 2025.
Posted by Steve Rush