Diageo, has announced the launch of a new series of six limited-edition artist designed bottles, of its Johnnie Walker Black Label blended Scotch whisky.
The bottles which form the Keep Walking City Collection, showcase the ‘Keep Walking’ spirit of six cities and have been created using an ink made from air pollution by recycling carbon emissions.
|Johnnie Walker Black Label launches new Keep Walking City Collection|
Six major cities known for their unique, vibrant cultures are featured as part of the first phase of this limited-edition series. Local artists have used their inimitable creative style to craft bottle designs inspired by their passion for their city.
The six artists and cities featured as part of the Limited Edition series are: Alek Morawski - celebrating the landmarks and legends of Warsaw. Okuda San Miguel - symbolising the culture and nature spilling through the streets of Madrid. Paola Delfín - showing the soul of Mexico City by uniting its ancient roots and modern spirit. Shilo Shiv Suleman - depicting a mystical Delhi where nature and civilisation co-exist. Mr Hure - depicting the unique influences that have shaped Istanbul. Gongkan - symbolising the hope and power of Bangkok’s next generation.
The designs are brought to life on the bottle using AIR-INK technology which converts industrial carbon emissions into ink. The collaboration with Graviky Labs is part of a wider initiative from Johnnie Walker to partner with changemakers who are taking bold steps towards a progressive future.
Commenting on the launch, Julie Bramham, Johnnie Walker Global Brand Director, said: “Johnnie Walker is built on a legacy of making positive, progressive choices and to bring this collection to life we asked artists to shine a light on what makes their city special and inspires people to come together to Keep Walking. We are really thrilled by the unique depictions that have come out of this brief and combined with the AIR-INK partnership it demonstrates the power of combining art and innovation, making this limited edition range a true collectible.”
Limited to 2,500 bottles per each Keep Walking City Collection bottle, this latest Johnnie Walker Black Label limited-edition collection will be available from July to September, through specialist retailers. RRP (tbc).
Posted by Steve Rush