Diageo, has announced the launch of a new series of six
limited-edition artist designed bottles, of its Johnnie Walker Black Label blended
Scotch whisky.
The bottles which form the Keep Walking City Collection, showcase
the ‘Keep Walking’ spirit of six cities and have been created using an ink made
from air pollution by recycling carbon emissions.
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| Johnnie Walker Black Label launches new Keep Walking City Collection |
Six major cities known for their unique, vibrant cultures are featured as part of the first phase of this limited-edition series. Local artists have used their inimitable creative style to craft bottle designs inspired by their passion for their city.
The six artists and cities featured as part of the Limited
Edition series are: Alek Morawski - celebrating the landmarks and legends of
Warsaw. Okuda San Miguel - symbolising the culture and nature spilling through
the streets of Madrid. Paola Delfín - showing the soul of Mexico City by
uniting its ancient roots and modern spirit. Shilo Shiv Suleman - depicting a
mystical Delhi where nature and civilisation co-exist. Mr Hure - depicting the
unique influences that have shaped Istanbul. Gongkan - symbolising the hope and
power of Bangkok’s next generation.
The designs are brought to life on the bottle using AIR-INK
technology which converts industrial carbon emissions into ink. The
collaboration with Graviky Labs is part of a wider initiative from Johnnie
Walker to partner with changemakers who are taking bold steps towards a
progressive future.
Commenting on the launch, Julie Bramham, Johnnie Walker Global
Brand Director, said: “Johnnie Walker is built on a legacy of making positive,
progressive choices and to bring this collection to life we asked artists to
shine a light on what makes their city special and inspires people to come
together to Keep Walking. We are really thrilled by the unique depictions that
have come out of this brief and combined with the AIR-INK partnership it
demonstrates the power of combining art and innovation, making this limited
edition range a true collectible.”
Limited to 2,500 bottles per each Keep Walking City Collection
bottle, this latest Johnnie Walker Black Label limited-edition collection will
be available from July to September, through specialist retailers. RRP (tbc).
Posted by Steve Rush