Thursday, March 24, 2022


William Grant & Sons, has announced the launch of three new cask finished expressions, from its Speyside based Balvenie Distillery – two of which are exclusive to Global Travel Retail.

The Balvenie Madeira Cask 15 Year Old (43% ABV) which was initially matured in American oak whisky barrels, before being finished in Madeira casks, and The Balvenie Pedro Ximénez Sherry Cask 18 Year Old (48.7% ABV) which was initially matured in traditional American oak barrels, before being finished in Pedro Ximénez sherry butts, will both be available through travel retail outlets.

The Balvenie launches new cask finish expressions

The Balvenie French Oak Cask 16 Year Old (47.6% ABV) which was initially matured in American Oak barrels, before being finished in Pineau casks, will be available from domestic specialist retailers.

Inspired by flavour journeys from The Balvenie team throughout wine making regions of Europe, the new GTR expressions feature finishing casks from Madeira and Pedro Ximénez from Jerez, while for the first time in the distillery’s 129 years history, Pineau from the French Charentes vineyards joins the domestic offer.

Commenting on the launch, Lindsay Hitzeroth, WG&S Head of Customer Marketing for GTR, said: “We’re delighted to be launching The Balvenie Cask Finishes Range with two exclusive editions for Global Travel Retail. The channel has always been about discovery, offering consumers the opportunity to find something new and different, yet with the confidence of brand knowledge and integrity. As travel now begins to show real recovery in the aftermath of Covid, we will continue to inspire and engage consumers with The Balvenie 15yo Madeira Cask and 18 yo Pedro Ximénez Cask, both delivering the quality of liquid and iconic appeal that luxury shoppers will be searching for.”

The new Balvenie expressions, will be available from April 1st, RRP’s (tbc).

Posted by Steve Rush