Thursday, August 19, 2021


Proximo Spirits, has announced the opening of its new whiskey distillery, the first to open legally in Manhattan since Prohibition.

The six-year construction journey of the Great Jones Distilling Co, has overcome rigid city regulations, centuries-old fire codes and a global pandemic to give New Yorkers their own whiskey distillery.

Manhattan's first legal whiskey distillery since Prohibition opens to the public

The result is now a 28,000 square-foot space located at 686 Broadway, which encompasses a custom-built and engineered distillery where people can enjoy distillery tours and tasting experiences. The site will also include a restaurant, speakeasy and event venue space.

Great Jones Distilling Co. was founded by Proximo Spirits, headed by its owner and 11th generation spirits maker Juan Domingo Beckmann. The idea was born from the belief that the best spirits should be the embodiment of their origins, threading the history of bourbon in New York to the present day.

To celebrate the best that New York has to offer, their whiskeys are made exclusively with grains grown in the rich ebony soil of the Black Dirt region less than two hours north of Manhattan in Upstate New York.

Commenting on the news, Juan Domingo Beckmann, Founder of Great Jones Distilling Co. and Proximo Spirits, said: "The opening of Great Jones Distilling Co. represents a landmark moment for spirits and New York City history, bringing the craft of whiskey distillation back to Manhattan after 100 years. For 11 generations my family has crafted some of the world's leading spirits, and we are proud to introduce a bourbon that truly embodies the best of New York State ingredients and the 'lightning in a bottle' energy of Manhattan. The Great Jones Distillery will give the city a new spirits legacy, and is dedicated to the resiliency and hustle that New Yorkers have shown to the world over this past year."

Great Jones Distilling Co, will be opening to the public on Saturday August 21st, for tours and tasting experiences.

Posted by Steve Rush