Cask Trade Ltd, has announced the launch of a new office in Hong Kong, to meet the growing demand for whisky casks in Asia.
The London based company, says that bottlers, investors and whisky enthusiasts in Asia, will be able to buy casks at UK prices for the first time.
|Cask Trade opens new office in Hong Kong|
According to the Euromonitor report, by 2022 the value of whisky sales in China is expected to reach around £2.2 billion, 38.6% more than in 2018 and the volume of whisky sales is to reach 23.65 billion litres.
Direct exports increased from around £1.4 million in 2000 to around £89 million in 2019, reaching an annual growth rate of over 24% (CAGR 2000-2019). Around 25 bottles of Scotch whisky are exported to China every minute.
Cask Trade, has one of the largest and varied stock lists anywhere in the world. The team sample, taste, health check every cask and only sell stock that they own. It holds its own insurances and licenses and is not affiliated to any third party.
Cask Trade HK enjoys all of the relevant licences direct with UK. This includes all of the UK HMRC (Her Majesty’s Revenue & Customs) licences required to trade, store and bottle whisky (WOWGR, AWRS and Duty Representative).
Mirroring what Cask Trade has achieved in the UK, the new business in Hong Kong is looking to build a reputation as the go-to cask company in Asia.
Commenting on the news, Sir Colin Hampden-White, Director of Cask Trade HK, said: “For many years I have had the pleasure of helping customers from all over Asia who appreciate cask strength whisky to taste and purchase,” says Hampden-White who is a Keeper of the Quaich, who adds: “I’m very excited Cask Trade is opening an office in Hong Kong where I can personally host tastings and be a part of our customer’s journey in selecting and buying cask whisky.”
The new Cask Trade office based in the Admiralty District of Hong Kong, which will be looking to build a reputation as the go-to cask company in Asia, will be headed up by whisky enthusiast John Wong.
Posted by Steve Rush