The Macallan, has announced a new partnership with luxury British automotive manufacturer Bentley Motors.
In addition to building on the rich heritage of both brands, the partnership will see the two companies develop distinctive collaborations and further their vision for a more sustainable future.
|The Macallan announces new partnership with Bentley|
By bringing together The Macallan’s mastery of whisky making with Bentley Motors’ expertise in the world of luxury cars, the collaboration will create immersive experiences and inspirational products, that deliver timeless luxury balanced with a commitment to a more progressive world.
The partnership was announced yesterday at The Macallan Estate in the Speyside, alongside the launch of a new Hybrid Bentley – the next step in Bentley’s journey to become the world’s leading sustainable luxury mobility company, as part of its Beyond100 strategy.
Commenting on the news, Igor Boyadjian, Managing Director for The Macallan, said: “The Macallan and Bentley Motors each have a rich heritage, and shared values of mastery, craftsmanship, creativity and innovation. Our collaboration presents a remarkable opportunity to compare our time-earned knowledge and learn from each other. We will generate fresh and contemporary thinking around our consumer engagement, our exceptional experiences, and ultimately our products.”
Igor, went onto say: “A key focus of the partnership will be our commitment to a more sustainable future. The breath-taking natural landscape at The Macallan Estate provides the perfect platform for us to embark together on this exciting and extraordinary journey.”
The partnership will deliver a wide range of projects over the coming years, including jointly-developed products from both The Macallan and Bentley, curated customer experiences and collaborative events.
Posted by Steve Rush