The Macallan, has announced a new partnership with luxury British automotive manufacturer Bentley Motors.
In addition to building on the rich heritage of both brands,
the partnership will see the two companies develop distinctive collaborations
and further their vision for a more sustainable future.
|The Macallan announces new partnership with Bentley
By bringing together The Macallan’s mastery of whisky making with Bentley Motors’ expertise in the world of luxury cars, the collaboration will create immersive experiences and inspirational products, that deliver timeless luxury balanced with a commitment to a more progressive world.
The partnership was announced yesterday at The Macallan
Estate in the Speyside, alongside the launch of a new Hybrid Bentley – the next
step in Bentley’s journey to become the world’s leading sustainable luxury
mobility company, as part of its Beyond100 strategy.
Commenting on the news, Igor Boyadjian, Managing Director
for The Macallan, said: “The Macallan and Bentley Motors each have a rich
heritage, and shared values of mastery, craftsmanship, creativity and
innovation. Our collaboration presents a remarkable opportunity to compare our
time-earned knowledge and learn from each other. We will generate fresh and
contemporary thinking around our consumer engagement, our exceptional
experiences, and ultimately our products.”
Igor, went onto say: “A key focus of the partnership will be
our commitment to a more sustainable future. The breath-taking natural
landscape at The Macallan Estate provides the perfect platform for us to embark
together on this exciting and extraordinary journey.”
The partnership will deliver a wide range of projects over
the coming years, including jointly-developed products from both The Macallan
and Bentley, curated customer experiences and collaborative events.
Posted by Steve Rush