William Grant & Sons, has today announced its first move into the pre-batched cocktail category, with the launch of a new range.
Batch & Bottle, is a range of 50cl bottled cocktails, made with spirits from across the WGS drinks portfolio.
|The new William Grant & Sons Batch & Bottle range|
The new Batch & Bottle range, is comprised of four classic cocktails; a Manhattan made with Glenfiddich single malt Scotch whisky (30% ABV), a Lazy Old Fashioned made with Monkey Shoulder blended Scotch whisky (35% ABV), a Martini made with Hendrick’s gin (35% ABV), and a Rhubarb Cosmopolitan made with Rekya vodka (25% ABV).
Each Batch & Bottle cocktail, contains six serves and according to the brand have been designed to elevate all social occasions by offering a top-quality bar experience in a simple, uncomplicated serve.
For every bottle of Batch & Bottle sold in the UK until May 2022, William Grant & Sons will donate £1 to leading hospitality charities The Drinks Trust and The BEN as part of its #STANDFAST CAMPAIGN, which is dedicated to supporting the On Trade, raising in excess of £110,000 to date.
Commenting on the news, Karen Murphy, William Grant & Sons Global Innovation Marketing Manager, said: “Consumers are adopting a ‘less but better’ mentality and are becoming more discerning about the brands they drink. For decades we have continually produced premium and luxury spirits, but for the consumer who wants to indulge in an upgraded at-home experience, they can now do so without the fuss or cocktail accoutrements. Batch & Bottle provides an opportunity to showcase the world-class brands in our portfolio, while also providing an uncomplicated solution to perfect cocktail serves created and produced using our industry expertise.”
The Batch & Bottle range, will be available later this month from Harrods, Master of Malt and Amazon, then from Waitrose in August, for a RRP £25.00 each.
Posted by Steve Rush