The Macallan, has today announced the launch of the third and final release in its Concept Series.
The Macallan Concept No. 3 (40.8% ABV) is a single malt Scotch whisky, which has been matured in a combination of first fill sherry seasoned American oak casks, European oak casks, refill and virgin oak casks.
|The Macallan Concept No. 3|
The Macallan Concept Series, is a collection of annual limited-edition release, which fuse the artistry and expertise behind The Macallan’s whisky-making with creativity and culture.
For this final expression in the series, The Macallan collaborated with US graphic designer David Carson. In the 1990s he became art director of the magazine Ray Gun, where his experimental page layouts featuring pioneering use of typography revolutionised the field of graphic design.
His work has been displayed in dedicated shows across the world and he is a recipient of the AIGA, which is renowned as the design profession’s highest accolade. Since establishing his own studio, he has created campaigns for some of the world’s leading consumer brands including Nike, Levi, Pepsi and Ray Ban and he was among only two graphic designers selected by Apple as part of its iconic ‘30 most innovative users’ list.
The Macallan Concept No. 3, is the latest project in a wider collaboration between the Highlands based whisky brand and David Carson, who produced a festive campaign for the brand last year.
Commenting on the news, Polly Logan, The Macallan Whisky Maker, said: “It’s been an absolute joy to work with David Carson on the creation of Concept No. 3. I was deeply inspired by his vibrancy, and drew on this to create a bright, fresh whisky. Its pale yellow colour, which we’ve named Californian Gold, reflects David’s sun-soaked days as a surfer and it also reveals the citrus notes which shine through.”
The Macallan Concept No. 3, will be available next month exclusively through Global Travel Retail. RRP (tbc).
Posted by Steve Rush