The Macallan, has today announced the launch of the third
and final release in its Concept Series.
The Macallan Concept No. 3 (40.8% ABV) is a single malt Scotch whisky, which has been matured in a
combination of first fill sherry seasoned American oak casks, European oak
casks, refill and virgin oak casks.
The Macallan Concept No. 3 |
The Macallan Concept Series, is a collection of annual limited-edition release, which fuse the artistry and expertise behind The Macallan’s whisky-making with creativity and culture.
For this final expression in the series, The Macallan collaborated
with US graphic designer David Carson. In the 1990s he became art director of
the magazine Ray Gun, where his experimental page layouts featuring pioneering
use of typography revolutionised the field of graphic design.
His work has been displayed in dedicated shows across the
world and he is a recipient of the AIGA, which is renowned as the design
profession’s highest accolade. Since establishing his own studio, he has
created campaigns for some of the world’s leading consumer brands including
Nike, Levi, Pepsi and Ray Ban and he was among only two graphic designers
selected by Apple as part of its iconic ‘30 most innovative users’ list.
The Macallan Concept No. 3, is the latest project in a wider
collaboration between the Highlands based whisky brand and David Carson, who
produced a festive campaign for the brand last year.
Commenting on the news, Polly Logan, The Macallan Whisky
Maker, said: “It’s been an absolute joy to work with David Carson on the
creation of Concept No. 3. I was deeply inspired by his vibrancy, and drew on
this to create a bright, fresh whisky. Its pale yellow colour, which we’ve
named Californian Gold, reflects David’s sun-soaked days as a surfer and it
also reveals the citrus notes which shine through.”
The Macallan Concept No. 3, will be available next month exclusively
through Global Travel Retail. RRP (tbc).
Posted by Steve Rush