Scotch whisky specialist Douglas Laing & Co, has today announced the launch of a special Big Peat bottling, in honour of the heroes of the COVID-19 pandemic.
Big Peat Heroes Edition (48% ABV) which is a UK exclusive, limited to 1,500 bottles, is a blended malt Scotch whisky, comprised of single cask, single malts from Islay.
|Big Peat Heroes Edition|
This latest release from the Glasgow based business, will result in a bulk sanitiser donation to the value of £10,000.00 being made to a leading UK charitable organisation, with the sale of each bottle contributing the equivalent of £6.67 worth of sanitiser.
Consumers are invited to vote for the charity of their choice via an on-pack QR code and Big Peat’s Social Media.
Packaged in a rainbow-coloured gift tube, the Heroes Edition shows Big Peat tearing open his doctor’s coat to reveal a superhero costume underneath.
Commenting on the news, Cara Laing, Marketing Director at Douglas Laing & Co, said: “When our Board met to establish our priorities for 2021, we unanimously agreed that we are focused on making tangible contributions to the UK’s recovery from recent catastrophic events.”
She went onto say: “We gathered our wider team on a Zoom call and between us, we came up with a number of initiatives – from donating to the BEN Society in support of the recovery of Scotland’s licensed trade, to offering our warehouse space for mass-vaccinations – plus Big Peat’s Heroes commemorative bottling. Every single individual in key worker roles deserves to be honoured, and this limited-edition bottle is designed to do exactly that, by donating a substantial volume of hand sanitiser to a charity chosen by our consumers”.
Big Peat Heroes Edition, will be available later this month from specialist retailers, for a RRP of £45.00.
Posted by Steve Rush