Scotch whisky specialist Douglas Laing & Co, has today announced the launch of a special Big Peat bottling, in honour of the heroes of the COVID-19 pandemic.
Big Peat Heroes Edition (48% ABV) which is a UK exclusive, limited
to 1,500 bottles, is a blended malt Scotch whisky, comprised of single cask, single
malts from Islay.
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| Big Peat Heroes Edition |
This latest release from the Glasgow based business, will result in a bulk sanitiser donation to the value of £10,000.00 being made to a leading UK charitable organisation, with the sale of each bottle contributing the equivalent of £6.67 worth of sanitiser.
Consumers are invited to vote for the charity of their
choice via an on-pack QR code and Big Peat’s Social Media.
Packaged in a rainbow-coloured gift tube, the Heroes Edition
shows Big Peat tearing open his doctor’s coat to reveal a superhero costume
underneath.
Commenting on the news, Cara Laing, Marketing Director at Douglas
Laing & Co, said: “When our Board met to establish our priorities for 2021,
we unanimously agreed that we are focused on making tangible contributions to
the UK’s recovery from recent catastrophic events.”
She went onto say: “We gathered our wider team on a Zoom
call and between us, we came up with a number of initiatives – from donating to
the BEN Society in support of the recovery of Scotland’s licensed trade, to
offering our warehouse space for mass-vaccinations – plus Big Peat’s Heroes
commemorative bottling. Every single individual in key worker roles deserves to
be honoured, and this limited-edition bottle is designed to do exactly that, by
donating a substantial volume of hand sanitiser to a charity chosen by our
consumers”.
Big Peat Heroes Edition, will be available later this month
from specialist retailers, for a RRP of £45.00.
Posted by Steve Rush