Thursday, December 17, 2020


The Vermont based WhistlePig Distillery, has announced that Moët Hennessy has acquired a minority stake in the company.

Moët Hennessy, which is the wine and spirits division of LVMH, has agreed to become WhistlePig’s partner in bringing its aged rye whiskey to consumers in selected markets around the world.

Moët Hennessy acquires minority stake in WhistlePig

After successfully launching WhistlePig in the United Kingdom, the brand’s first international focus market, WhistlePig has been actively exploring options to enter other markets during the last twelve months. The partnership with Moët Hennessy will help WhistlePig accelerate its efforts.

Commenting on the news, Jeff Kozak, CEO of WhistlePig, said: “The arrangement with Moët Hennessy marks a significant moment for WhistlePig. We could not be more pleased to align our brand with the leader in luxury wines and spirits and are excited about the future collaboration with Moët Hennessy’s team in the international market.”

The partnership and minority investment will have no impact on WhistlePig’s distribution partnerships in North America and is focused on building the brand outside of North America.

Posted by Steve Rush