Tuesday, December 15, 2020

MASTER OF MALT LAUNCHES NEW ACCESSIBLE SPIRITS RANGE

Master of Malt, has today launched a new blended Scotch whisky, as part of a new spirits collection developed to offer great everyday staples at accessible price points.

Master of Malt Own Blended Scotch (42% ABV) is a blend of malt and grain whiskies, which is said to boast gentle, peaty malt wafts with buttery grain elements for a well-rounded drinking blend.

Master of Malt launches new accessible spirits range

The range also includes a London Dry Gin, Caribbean Rum and a Vodka, distilled from a wheat and molasses base.

The recipe for each of the bottlings was developed alongside Atom Labs, the rapid innovation arm of Master of Malt’s parent company, Atom Group.

Each bottling has been blended to offer a classic drinking experience that well represents each category, at a quality level that transcends customer expectations at that price point.

Commenting on the launch, Jason Hockman, Master of Malt General Manager, said: “We’re incredibly excited to launch MoM’s Own, our very own collection of great drinks cabinet staples that offer both fantastic flavour and incredible value for money. MoM’s Own represents a capsule wardrobe of drinks. In just a few accessibly priced bottles, our customers can build a versatile, easy to use collection that covers most spirits bases. It’s a range that’s ideal for everyday drinking, or for serving if you are entertaining this Christmas.”

The new Master of Malt Own range, is now available from masterofmalt.com Blended Scotch Whisky RRP: £29.95, London Dry Gin RRP: £24.95, Rum RRP: £24.95 and Vodka £24.95.


Posted by Steve Rush