Diageo, has today announced a global initiative, which will see its Talisker Scotch whisky brand support local coastal communities, following the impact of the COVID-19 pandemic.
Talisker has launched its campaign of support by partnering with Scottish seafood provider Loch Fyne Oysters Ltd, to offer a new at home whisky and oyster pairing experience.
The campaign will raise funds for The Fishermen's Mission, a charity which provides practical and financial support to coastal fishing communities across Great Britain.
A limited-edition Talisker & Oyster Signature Pairing Kit is available to purchase through Loch Fyne Oyster’s at-home delivery service and consists of two Talisker 5cl bottles along with one dozen oysters and costs £12. Instructions on how to shuck the oysters as well as access to an online video for a tasting tutorial are also included.
As a whisky made by the sea on the Isle of Skye for 190 years, the kit is said to perfectly complements Talisker’s sweet smoky whisky and sea salt tang. It has long been considered as a natural accompaniment to the ocean freshness of oysters.
Loch Fyne Oysters, which was founded in 1978 on the shores of Loch Fyne, now provides Scotland’s finest seafood to restaurants and retailers around the world priding itself on provenance, quality and sustainability.
Each time a photo of a Talisker & Oyster Signature Pairing Kit is shared via social media, using the hashtag #SHUCKTOGETHER, Talisker will pledge £1 to The Fishermen's Mission, to help support the economic recovery of coastal communities that have been severely impacted in recent months.
Commenting on the news, Nick Moore, Talisker UK Brand Manager, said: “We are delighted to be working with Loch Fyne Oysters, whose rich Scottish heritage and passion for supporting local communities, mirrors our own. We have always known that Talisker pairs brilliantly with oysters, but we are thrilled to be able to bring this ritual to people’s homes whilst being able to support the fantastic work of The Fishermen’s Mission in supporting the recovery of coastal communities across the UK through these challenging times.”
The limited-edition kits are now available to buy through Loch Fyne Oyster’s website: lochfyne.com More information on the campaign is available via: malts.com
Posted by Steve Rush