Loch Lomond Whiskies, has today unveiled a brand refresh, which includes redesigned packaging across its domestic and Global Travel Retail single malt Scotch whisky ranges.
The new look packaging is said to introduce a more contemporary aesthetic, alongside simple flavour descriptors allowing consumers to easily navigate their way through the portfolio.
The restructured portfolio brings the Inchmurrin 12 Year Old and Inchmoan 12 Year Old, under the Loch Lomond Whiskies brand, forming the heart of the range alongside Loch Lomond 12 Year Old.
The new look packaging retains the familiar stag icon and features a more prominent Loch Lomond brand name and age statement to increase visibility on shelf.
Commenting on the news, John Grieveson, Chief Marketing Officer at Loch Lomond Whiskies, said: “We recognise that in a growing and increasingly fragmented market the continued success of the Loch Lomond Whiskies portfolio depends on our ability to clearly communicate what makes our whiskies so unique. The breadth of flavour characteristics available across the range is unrivalled across the industry. Our investment in this brand refresh allows us to better communicate this range of flavour profiles to consumers, as well as improving stand out of the Loch Lomond Whiskies brand, and celebrating our much-loved location close to the banks of Loch Lomond.”
In addition to the brand refresh, a further three aged Loch Lomond single malt expressions are due for release later in 2020.
Posted by Steve Rush