Wednesday, December 04, 2019


Diageo, has announced the launch of a new online AI whisky selector, which is said to help consumers discover their favourite single malt Scotch whisky.
‘What’s Your Whisky’ uses Artificial Intelligence and Machine Learning to analyse a user’s personal flavour preferences and matches them with a single malt whisky that the AI thinks they will love.

Diageo launches new AI whisky selector

The latest digital innovation from Diageo, which can be accessed via any mobile or internet-connected device, asks consumers eleven questions to understand their individual flavour preferences.

Then using Artificial Intelligence and Machine Learning technologies, ‘What’s Your Whisky’ analyses the user’s preferences for a variety of sweet, fruity, spicy and smoky flavours found in single malt whiskies to create their personal “Flavour Print” and recommend a single malt whose flavour profile most closely matches the user’s.
Commenting on the news, Dr Adeline Koay, Principal Scientist, Research and Development for Diageo said: “We are using our extensive consumer knowledge, whisky expertise gathered over hundreds of years and cutting-edge AI to help consumers discover, explore and enjoy Scotch in new and exciting ways.”
‘What’s Your Whisky’ is now available in 6 languages and can be accessed via:

Posted by Steve Rush