Thursday, June 07, 2018


Diageo, has announced the launch of a new multi-million pound summer airport marketing campaign, to promote its Johnnie Walker blended Scotch whisky brand.

This latest promotion, which continues the brands Keep Walking campaign, will feature prominently across all Heathrow terminals in London and at Edinburgh airport, where visitors will also be treated to what is described as an array of spectacular aerial photographs of some of Scotland's most mesmerising locations.

Johnnie Walker launches new multi-million pound summer airport marketing campaign

Drawing on the fact that Johnnie Walker whisky is crafted by bringing together some of the best individual whiskies from the four corners of Scotland, the new campaign celebrates what happens when great whiskies and great people come together and includes a series of feel-good films, digital and static advertising that emphasise this sentiment.

Commenting on the news, John Williams, Johnnie Walker Global Brand Director, said: "A commitment to making quality whisky for quality times has always been important to us. For the best part of 200 years we've sought out the best whiskies from all over Scotland for people to enjoy when they get together with those who matter to them. That's what really excites me about this campaign, it's a chance to put a spotlight on the fact that we bring together exceptional tasting Scotch Whiskies from every corner of Scotland. I'm particularly excited to see the campaign come to life in Global Travel as we know that Johnnie Walker is synonymous with millions of travellers across the world as a Scotch whisky that people can enjoy when they get together with friends and family."

The new Johnnie Walker campaign, which will also feature at airports throughout Europe, will be live in London Heathrow and Edinburgh Airport until September 2018.

Posted by Steve Rush