Tuesday, September 27, 2016


Bacardi has announced the appointment of Georgie Bell as its new Global Ambassador, who will be responsible for promoting the company’s entire portfolio of single malt Scotch whiskies.

Initially tasked with raising the profile of its Aberfeldy, Aultmore, Craigellachie, The Deveron and Royal Brackla brands in emerging markets, Georgie will also help to develop new concepts by tapping into current and future whisky trends.

Georgie Bell - Global Ambassador for single malt Scotch whiskies at Bacardi

Georgie begn her career in the drinks industry as a bartender in Scotland while studying at the University of Edinburgh. She then completed her diploma in distillation from the Institute of Brewing and Distilling.

The Worshipful Company of Distillers granted Georgie their International Award for the Fundamentals in Distilling Course in 2012 and in 2013 she was granted Freedom of the Company.

Most recently Georgie was employed by Diageo as its Global Brand Ambassador, for its Mortlach single malt whisky brand.

Commenting on her new appointment, Georgie Bell, said: “I’m very excited to have joined a very talented global whisky and ambassador team as Global Malts Ambassador. With Craigellachie, Aberfeldy, Aultmore, Royal Brackla and The Deveron in my case, I’ll be taking to the world and spreading the word about this incredibly strong line-up of single malt Scotch whiskies.”

Showcasing their commitment and dedication to Scotch whisky, Bacardi will also be developing an internal education program in which Georgie will play a vital part.

Posted by Steve Rush