Thursday, April 07, 2016


Beam Suntory has announced the launch of a new Jim Beam bourbon expression, exclusive to Travel Retail.

Jim Beam Double Oak (43% ABV) was initially matured in new charred American oak barrels, before being transferred into a second charred oak barrel for a further period of ageing.

Jim Beam Double Oak

The twice-barrelled production process which is used in this latest release from the Clermont - Kentucky based distillery, is said to allow the bourbon to have greater contact with the wood, drawing out “exceptional and perfectly balanced depths”.

As part of Jim Beam’s Global packaging refresh which was announced in February, Jim Beam Double Oak is presented in a distinctive new bottle, with unique contours, glass embossing and engraving, along with textured labelling and foiling.
Commenting on the launch, Michael Cockram, Global Marketing Director for Travel Retail at Beam Suntory, said: “Over the last seven generations, we have demonstrated our commitment to innovation through the creation of new expressions worthy of the Jim Beam name. The release of Jim Beam Double Oak is our most recent edition to the Jim Beam family and we’re excited to share it with the world.”
Jim Beam Double Oak, will be available exclusively in Travel Retail from July, for a RRP of £27.99.
Posted by Steve Rush